Amazon PPC Specialist

Key Responsibilities: • Manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns across multiple ASINs • Perform keyword research and ASIN targeting using tools like Helium 10 and Amazon Brand Analytics • Monitor daily performance and KPIs such as ACoS, TACoS, ROAS, CTR, CVR, and CPC • Regularly optimize bids, placements, and targeting to improve campaign efficiency • Restructure and scale campaigns based on performance trends and product goals • Harvest high-converting keywords and manage negatives to maintain campaign hygiene • Collaborate with the content and design teams to enhance ad performance and listing relevancy • Prepare weekly performance reports and provide insights for growth