App User Acquisition Specialist - Paid Search & Ad Revenue

About the roleWe are looking for a User Acquisition Specialist specializing in Paid Search to join our growth team. In this role, you will be responsible for the day-to-day execution and optimization of global paid search campaigns, with a specific focus on driving high-quality users to our iOS and Android apps through Google Ads (UAC & W2A). This is a high-impact, hands-on role for someone who has already operated at scale, is comfortable managing 8-figure monthly budgets, and deeply understands how performance marketing works in complex environments. While we focus on high-value users, a key part of your mission will be optimizing for Ad Monetization flow, ensuring our campaigns effectively feed our revenue streams through AdMob. You will work in a cross-channel environment, closely connected with Product, Data, Creative, and CRO teams, and contribute directly to the growth and ARPU of some of our most relevant global products.

What you will do• Execute and optimize performance campaigns across Google Ads (UAC & W2A) for our apps portfolio. • Manage and scale high-volume budgets, focusing on pLTV, ROAS, and ARPU. • Master Creative Strategy for UA: Define the optimal mix of assets (text, image, video, and HTML5) and monitor their performance metrics (IPM, CTR) to drive scale. • Optimize for Ad Monetization: Implement and monitor AdMob campaigns, choosing formats and placements that maximize revenue through hybrid bidding models. • Creative Performance Analysis: Deep-dive into which creative formats (e.g., Interstitials vs. Native vs. Banners) drive the best-converted trials and high-value users. • Bidding Excellence: Run continuous A/B tests on bidding types, specifically balancing Max Conversion Value and Ad Impression Value. • Collaborate with creative : Provide data-driven briefs on which formats and hooks are working, ensuring we have the right assets to win the UAC auction. • Monitor technical KPIs: Track and report on daily performance, from install to trial conversion and long-term retention.