Assistant Brand Manager, Calendar & Pipeline Planning

Calendar & Pipeline management: • Support the Brand Manager in maintaining the national marketing calendar, tracking all key milestones and deliverables for LTOs, new product introductions, and brand campaigns. • Help coordinate go-to-market timelines across internal teams, ensuring creative assets, operations tools, and field communications are delivered on schedule. • Assist in documenting and updating the innovation pipeline, including tracking product concepts through testing, approval, and commercialization stages. • Partner with teams across Brand Marketing, Culinary, Creative, Operations, and Field Marketing to ensure alignment on launch readiness and executional details. • Support the collection, organization, and distribution of campaign briefs, creative assets, and promotional toolkits. • Communicate updates to stakeholders through weekly status reports, meeting recaps, and shared dashboards. • Assist in tracking performance metrics for promotions and LTOs (traffic, sales mix, ROI), summarizing key learnings for the team. • Conduct light competitive analysis and market research to inform future calendar and pipeline recommendations. • Support post-promotion reviews and help compile learnings into easy-to-digest summaries for leadership and franchisees. • Help prepare presentation materials for cross-functional and franchisee meetings. • Maintain organized documentation for calendar plans, meeting notes, and campaign updates. • Contribute ideas to improve process efficiency, collaboration, and visibility across teams.

Calendar & Pipeline management: • Support the Brand Manager in maintaining the national marketing calendar, tracking all key milestones and deliverables for LTOs, new product introductions, and brand campaigns. • Help coordinate go-to-market timelines across internal teams, ensuring creative assets, operations tools, and field communications are delivered on schedule. • Assist in documenting and updating the innovation pipeline, including tracking product concepts through testing, approval, and commercialization stages. • Partner with teams across Brand Marketing, Culinary, Creative, Operations, and Field Marketing to ensure alignment on launch readiness and executional details. • Support the collection, organization, and distribution of campaign briefs, creative assets, and promotional toolkits. • Communicate updates to stakeholders through weekly status reports, meeting recaps, and shared dashboards. • Assist in tracking performance metrics for promotions and LTOs (traffic, sales mix, ROI), summarizing key learnings for the team. • Conduct light competitive analysis and market research to inform future calendar and pipeline recommendations. • Support post-promotion reviews and help compile learnings into easy-to-digest summaries for leadership and franchisees. • Help prepare presentation materials for cross-functional and franchisee meetings. • Maintain organized documentation for calendar plans, meeting notes, and campaign updates. • Contribute ideas to improve process efficiency, collaboration, and visibility across teams.