Assistant Manager - Marketing (E - Commerce )

About the Role:

An e-commerce marketing manager is responsible for the day-to-day marketing activites of an e-commerce business, including the development, management, and optimization of the online store

The person will report to the Head – Ecommerce Business. The incumbent will have to work as part of a multi-functional team and this involves collaboration with the internal team and external stakeholders.

Job Responsibilities:

Digital Marketing Strategy: Develop and execute comprehensive marketing strategies to increase online traffic and boost sales.

Campaign Management: Oversee paid advertising (PPC), email marketing, social media strategies, and content marketing to drive customer acquisition and retention.

Website Optimization: Enhance site functionality, navigation, and UX to optimize conversion rates.

Analytics and Reporting: Monitor KPIs (traffic, conversion rates, AOV, ROAS) using analytics tools, preparing reports to guide strategic decisions.

Product Merchandising: Manage the online product catalog, pricing, and promotions to maximize visibility.

Cross-functional Collaboration: Work with IT, sales, and logistics teams to ensure seamless inventory management and order fulfillment.

Competencies (Skills essential to the role):

Experience: Proven experience in eCommerce platforms (e.g., Shopify, Magento) and digital marketing, AMS, Performance Marketing

Analytical Skills: Strong ability to analyse customer behaviour data, create, and refine strategies.

Technical Knowledge: Familiarity with SEO/SEM best practices, web analytics tools, and CMS.

Leadership: Ability to lead teams, manage budgets, and oversee project timelines.

Customer life time value: Monitoring and improving customer lifetime value (CLV) can help keep customers coming back and boost brand loyalty and revenue

Educational Qualification / Other Requirement:

Any MBA/PGDM is preferred or any Graduate with upto 4 years experience in Ecommerce

Good vocal & written communication skills.

Interested candidates please email resume on below mentioned
alfeeya.siddiqui@rentokil-pci.com