Assistant Product Manager (PR & Category Focus) - Parfums Christian Dior

LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 120 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermès, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents which shapes the face of luxury beauty, and delight consumers daily across our growing footprint of 15 markets. Come join us now.

L Beauty is a joint venture between LVMH Fragrances & Cosmetics and LUXASIA for the distribution and business development of some of its Beauty brands in South East Asia. The portfolio of L Beauty comprises of Benefit Cosmetics, MAKE UP FOR EVER, Fresh and Parfums Christian Dior.

BRAND: Parfums Christian Dior (www.dior.com)

THE CONTEXT: Since 1947, the men and women of Parfums Christian Dior have embodied the founding "couturier-perfumer's" unique spirit of excellence, creativity and expertise, both in France and throughout the world. Our House is an open and highly focused collective, a leader that thrives on the creativity of all its stakeholders. Our collective passion and our heritage, full of authenticity and dream, make us move forward and reinvent ourselves.   By revolutionizing the codes of French style and luxury through perfumes, and combining tradition with daring makeup and innovative skincare, we are reinventing every day the Dior style and its compelling, joyful and absolute beauty. Our stimulating missions give our employees the opportunity to develop new skills, overcome spectacular challenges and reveal their talent.   To go further, with Dior. 

PURPOSE OF THE JOB: The incumbent is required to execute marketing initiatives for PR and category focus. He/She will be responsible for new product launches & marketing campaigns to drive the growth of the brand and market share mainly in category focus. She will be responsible for product management (forecasting, pricing, timely product registration with FDA), Trade marketing & campaign management. The incumbent will also be responsible for all PR activities from planning to execution, to increase overall brand awareness and desirability in Indonesia.

YOUR MISSION:  PR MANAGEMENT PR/ KOL Planning • Plan full year PR/ KOL strategy to help achieve overall brand objectives. • Negotiate with media titles for coverage and optimal collaboration fee in exchange for brand exposure. • Negotiate with KOLs and celebrities for contractual terms and scope of work which will be renewed on a yearly basis.

Content Creation & Dissemination • Leverage on existing global content and amplify locally in a timely manner to media partners to ensure maximum coverage. • Create content for press release for locally driven campaigns (e.g., store openings) and validate with Regional PR before dissemination. • Manage and collaborate with key media titles to create locally relevant content for key launch campaigns (To be validated with Regional PR prior to dissemination).

Event Planning & Management • Align with Regional PR to plan and execute local PR events to support launch animation and create buzz for the brand. • Work with cross function team such as Visual merchandising, training teams and product marketing team to ensure the smooth execution of local events. • For overseas events, to manage selected media titles and KOLs in event attendance and content creation.

Reporting: • Monthly PR reporting to regional PR team on competitor’s PR activities and Dior’s brand buzz vs competitors (Tribes EMV)

  PRODUCT MANAGEMENT – 1 CATEGORY Forecasting • Focus Category: Selected category & all Press kits/ Press files • Ensure accuracy of product forecast and timely submissions. (measures: launch tracking)

Product Registration • Ensure close liaison with Central Registration support team so that products can be launch in line with ASPAC launch date. (measures: Onshelf date)

Competitor Tracking • Close monitoring of competitor’s product assortment and thereby ensuring that the brand remains competitive in terms of marketing mix (measures: monthly tracking)

Product Listing • Work closely with sales team to ensure products are listed into key retailer’s assortment in a timely manner (measures: Retailer’s Onshelf date)

Product Merchandising • Work closely with merchandising team to ensure planograms are fully optimized and carrying the right assortment for each door (measures: presence rate)

Campaign Management • Full ownership to strategize 360 campaign for focus category