Associate Brand Marketing Manager, Global Trade Shows

Trade Show Management (60%): • # Collaborate with internal teams across global time zones to establish trade show objectives and deliverables. • # Lead booth design, graphics development, and creative briefing processes. • # Oversee additional GIA trade show activations, including Show Service Laboratories and on‑site events. • # Serve as the primary contact for global trade show stakeholders and vendors. • # Produce and manage all promotional assets: booth graphics, advertising, direct mail, lead generation, collateral, signage, giveaways, and more. • # Maintain close partnerships with Security, IT, Risk & Insurance, Finance, and Procurement to ensure safety, compliance, and execution excellence. • # Oversee marketing inventory hosted on the GIA Store. • # Evaluate and approve promotional giveaways aligned with brand goals.

Strategy & Planning (20%): • # Partner with global stakeholders, Brand Marketing, and Market Development to define trade show goals, strategies, and integrated marketing plans. • # Ensure exceptional brand standards across all GIA trade shows and event activities. • # Provide direction and mentorship to trade show and events team members. • # Manage trade show and events budgets. • # Maintain the annual event calendar, vendor records, contracts, floor plans, budgets, and key documentation. • # Review and manage vendor contracts and relationships. • # Stay current with trends in trade show management, experiential design, and technology.

Trade Show Management (60%): • # Collaborate with internal teams across global time zones to establish trade show objectives and deliverables. • # Lead booth design, graphics development, and creative briefing processes. • # Oversee additional GIA trade show activations, including Show Service Laboratories and on‑site events. • # Serve as the primary contact for global trade show stakeholders and vendors. • # Produce and manage all promotional assets: booth graphics, advertising, direct mail, lead generation, collateral, signage, giveaways, and more. • # Maintain close partnerships with Security, IT, Risk & Insurance, Finance, and Procurement to ensure safety, compliance, and execution excellence. • # Oversee marketing inventory hosted on the GIA Store. • # Evaluate and approve promotional giveaways aligned with brand goals.

Brand Management (20%): • # Partner with cross‑functional business units to gather inputs and develop briefs for trade shows and related projects. • # Support Senior Brand Managers on major Lab, Instruments, and Education marketing initiatives. • # Manage timelines, status reports, and stakeholder communications to ensure smooth project flow through the Marketing department.