Associate Director of Digital Marketing

Location: 

New Haven, CT, US, 06510

Category:  Communications

Feel Good About Doing Good

The Knights of Columbus is a tax-exempt Catholic fraternal benefit society that provides financial security to members and their families through our life insurance, long-term care insurance, disability income insurance, investment and annuity products. Charity is at the core of our missions: our profits are donated to help those in need and to support our faith - $1.73B over the past ten years.

While we have many employees who are not Catholic, we follow the Church’s teachings in our investment strategies and our employee benefits. As part of our religious mission, we support the pro-life cause by contributing to the March for Life and pregnancy resource centers, we oppose assisted suicide and euthanasia, we are evangelists for the Catholic faith, and we help Christians who are facing religious persecution in the Middle East.  We all work together to support our two million members as they volunteer to help others in their parishes and communities around the world.

Share Your Talent. Live Your Purpose.

We are a growing and purpose-driven community of professionals. Join us to discover how you can meet your goals and ours!

#LI-Hybrid

Overview

The Associate Director of Digital Marketing will be responsible for building our community and projecting our brand by managing the Digital Marketing team, responsible for building and executing on strategy for organic and paid social media advertising campaigns on platforms including, but not limited to, Facebook, Instagram, LinkedIn, Twitter, YouTube, Yext, Google, Bing and others, as well as managing paid search campaigns. 

The Associate Director of Digital Marketing will also be responsible for understanding business goals and objectives and must be able to guide their team in analyzing and clearly explaining platform and campaign performance, as well as recommending improvements. 

Additionally, this role is expected to stay on the cutting edge of evolving search engine marketing and digital advertising tactics and will be encouraged to bring forward suggestions for new digital advertising channels and platforms.  

Core Responsibilities

• Own the end-to-end process of developing, deploying, and optimizing organic social media and paid search, display, and video campaigns in support of business goals
• Manage the parties responsible for organic social channels, online community management, and influencer research and connections
• Identify the best digital channels and targeting techniques to reach a target audience
• Own and maintain digital marketing audience personas and their journeys
• Budget allocation and management across digital advertising channels
• Keyword research, selection, testing, and optimization strategy
• Guide and manage ad copy creation, image selection, testing, and optimization for all business units, in partnership with stakeholders on the marketing team and beyond
• Works in partnership with UI/UX to test landing pages and recommend improvements based on overall digital marketing results
• Lead community management strategy across the Knights’ channels with a “customer first” mindset.
• Reporting and analysis of all digital campaign performance
• Personalization and Experimentation strategy across web, ads, and email to drive leads, adoption, and conversions.

Skills Qualifications

Required: 

• Working knowledge of YouTube, Facebook, Instagram, LinkedIn, WhatsApp, TikTok, and others.
• Ability to seek out and implement the latest digital advertising tactics
• Extensive experience using Google Ads (certification preferred)
• Experience using Google products (including but not limited to) Google Analytics, Google Tag Manager, Looker, and Google Search Console
• Experience using Marketo or similar platforms
• Experience in campaign strategy creation, communication, management, and proactive account performance troubleshooting
• Strong analytical skills and experience with data analysis
• Excellent verbal and written communication skills
• Ability to work independently and as a member of the Marketing and Customer Experience team
• Ability to multitask, meet deadlines, and manage priorities
• Positive attitude, driven, and an energetic team player
• Experience managing vendors
• Experience managing a small team

Education

Compensation

The wage range for this role takes into account a broad array of factors that are considered in making compensation decisions, including but not limited to: skill sets; experience and training; licensure and certifications; and other business and organizational needs.  The range below applies as long as the work is performed in Connecticut; the Knights of Columbus reserves the right to adjust the wage range if the position is performed in another location.  At the Knights of Columbus, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $112,000 - $190,500.

Authorization to work in the United States is required.

This position is not eligible for visa sponsorship.

Physical Demands

Must be able to remain in a stationary position for a majority of the workday.

KofC Cares

Our mission is focused on family and faith, and we support our employees in seeking a balanced life.

Employee benefits include:

Time Away: 13 paid holidays per year in addition to vacation and paid sick leave, and flexible workweek schedules.

Professional Development: Certifications, designation, and tuition reimbursement.

Retirement Benefits: 401(k) retirement savings plan with matching company contributions, and cash balance retirement plans fully funded by the company.

Health and Wellness:

• Short-term disability and term life insurance fully paid for by the company;
• Up to 12 weeks of childbirth leave under STD policy.
• One week of fully paid parental leave for all new parents, including adoptive and foster parents.
• A variety of health insurance options, including premium-level family coverage and a pre-tax Health Savings Account with employer contributions. The Order's health plans do not cover abortion, sterilization, or contraception, and the Order has helped advocate for other employers who do not want to provide coverage.
• Long-term disability insurance;
• Dental insurance;
• Vision insurance;
• Health club membership reimbursement;
• Employee Assistance Program

Nearest Major Market: New Haven
Nearest Secondary Market: Hartford

Apply now »

• Career Opportunities
• Internships
• Our Hiring Process
• Why Join Us
• Apply/Login
• LinkedIn