Brand Comms Manager/team.

AdidasP Alabama, United States of America

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Assistant Manager Brand Communications BU Running/Outdoor/Motorsports, Brand adidas

Purpose & Overall Relevance for the Organization:

Drive an effective and efficient brand activation across all communication touchpoints within Business Unit Running & Outdoor & Motorsports concepts in the country with full alignment between the global Brand Communications and local Business Units. Develop and ensure excellent implementation of category activation for own retail and wholesale accounts while providing respective category contents for digital activation.

Key Responsibilities:

Support Category Brand Comms Manager/team to create the local brand marketing plan & calendar based on input from global Business Units and Brand Communications at the commercial input timing
Execute local brand/category marketing plan in close collaboration with Country Business Unit and Brand Activation teams
Develop local content, if necessary, in alignment with the Key Stakeholders (listed in the Key Relationships section) with the support of Brand Comms Manager/team.
Align with the Brand Activation team on the PR, Social and media strategy for a campaign execution
Collaborate with the Brand Activation team on the PR/Social and media strategy for a campaign execution
Manage the execution of the Marketing Expenses plan as per manager’s guidance.
Support local trade meetings by providing appropriate sell-in tools
Manage the production and implementation of bespoke campaigns for alliance and key accounts
Support Category Brand Comms lead for miscellaneous, i.e. campaign reports.

KPI’s:

Brand / Category Net Sales
Market share of respective categories
Compliance to marketing expense guidelines
Share of conversation in PR/Social
Share of search
Key campaign sell through %

Knowledge, Skills, and Abilities:

Knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital, Social) with a major brand or retailer (sporting goods industry preferred)
Ability to develop local marketing plan following global guidelines
Marketing budget planning and management
Strong communication skill to internal and external stakeholders
Advanced user of MS Office suite of products
Ability to function as a good team player for both internal / external (agency).
Running experience is preffered

Requisite Education and Experience / Minimum Qualifications:

University degree in Business or equivalent professional experience.
At least 3 years’ experience in relevant Marketing fields
Sales and /or Marketing experience
Fluent communication in both English and local language (Japanese) preferred.

Key Relationships:

Brand Activation teams
Global Brand Communications
Global/Country Business Units
Country Cross Functional lead, especially Retail and Wholesale Lead
Country Finance and Legal
External partners (Key Wholesale partners, Agencies, Brand Partners, etc.)

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title: Assistant Manager Brand Communications BU Running/Outdoor/Motorsports, Brand adidas

Brand:

Location: Tokyo

TEAM: Brand Management & Communications

State: Toky

Country/Region: JP

Contract Type: Full time

Number: 543014

Date: May 1, 2026

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