Brand Marketing Representative

Job Requisition ID:  56655

Responsibilities

1. Manage online platforms including TikTok, RED, Meituan and WeChat Channels, develop promotion plans, increase brand awareness and generate sales leads.

2. Plan and produce promotional materials such as posters, short videos, brochures and brand merchandise, ensuring consistent content quality and brand tone.

3. Manage and review the brand VI system, standardize visual guidelines, and maintain brand image.

4. Plan and execute consumer promotions, coordinate with channel partners and ensure implementation.

5. Oversee offline events, industry conferences and exhibitions, responsible for planning, execution and full-process follow-up to ensure event effectiveness.

Qualifications

1. College degree or above, major in Marketing or related is preferred.

2. 1+ year of relevant working experience in Branding / Marketing; experience in consumer-facing industry is a plus.

3. Familiar with new media operation and promotion, proficient in TikTok, RED, WeChat Channels and other platforms.

4. Excellent communication and coordination skills, able to effectively liaise with internal teams and channel partners.

Job Segment: Branding, Brand Manager, Marketing

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