Brand Strategy Intern

About Amartha At Amartha, we empower micro-businesses across Indonesia, enabling growth and equal prosperity. We’ve supported over 2.7 million entrepreneurs—mostly women—by disbursing IDR 22.8 trillion in funding. As we step into 2025, Amartha is evolving into a technology-driven financial ecosystem, expanding our reach in lending, funding, and payments. Through innovation and digital solutions, we aim to enhance accessibility, streamline processes, and create a seamless user experience.

About the Role As a Brand Strategy Intern, you will support the team in shaping Amartha’s brand direction through research, insight development, and strategic documentation. You’ll be involved in analyzing market and cultural trends, studying competitors, and helping craft the brand’s positioning and communication strategy.

Job Descriptions • Assist in brand research: competitor mapping, market trends, cultural insights • Help develop brand positioning, messaging frameworks, archetypes, and tone of voice • Organize brand audits and gather visual and strategic references for brand development needs • Prepare materials for brand reviews, internal workshops, and discussions with stakeholders