Branding Marketing Manager - Gas Networks Ireland

Key Responsibilities:

• Lead all marketing communications activity for the Gas Networks Ireland Brand - develop and implement marketing plans to deliver agreed objectives, manage all marketing, advertising, promotional activity including events in collaboration with the relevant teams for that area.
• Define and implement targets and KPIs to track and measure success for all brand marketing and advertising activities.
• Provide marketing expertise, advice and support to the business as required.
• Oversee the appointment and management of key external agencies, including creative, media, design, and research agencies.
• Generate new ideas and formulate differentiated market propositions tailored to different customer segments and channels.
• Conduct and evaluate market research to deliver insights and direction for marketing and advertising plans.
• Work closely with the Digital Manager to maximise digital and social media opportunities.
• Collaborate closely with the marketing communications team to ensure an integrated approach to the management of the Gas Networks Ireland brand and corporate identity.
• Develop marketing communications collateral as required including brochures, merchandise, and exhibition stands etc.
• Manage marketing budgets and other campaign budgets in conjunction with business units.
• Other duties may also be assigned from time and time.

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Why Join Us? Join a team that values innovation, sustainability, and collaborative working. You will  play a crucial role in helping us communicate our transformative journey towards a repurposed, resized and fully decarbonised gas network.

Knowledge, Skills, and Experience:

• Marketing or relevant third level degree with 5-7 years’ experience in a similar position.
• Proven ability to create and develop good working relationships to facilitate the accomplishment of work goals, coupled with the ability to gain commitment from others
• Experience with identifying improvement opportunities, generating ideas and implementing solutions
• Have excellent analytical skills and be able to identify and analyse problems and potential improvements and propose and implement solutions.
• Experience managing ATL brand marketing campaigns, creative and media buying
• Ability to set up ongoing procedures to collect and review information as needed
• Proactively identifying new areas of learning and using newly gained knowledge and skills on the job
• Ability to set own high standards of performance and delivering desired results

Package/ Benefits

• Competitive basic salary €50,000 - €54,000 (DOE)
• Loyalty Bonus
• Hybrid Working
• Laptop & mobile phone