Business Development Executive
Apply NowBusiness Development Executive - Foodservice (PrimaBaguz)
Location:
Selangor, MY, 43650
Job Posting Date: Jun 14, 2026
Shift: No Shift
Requisition ID: 52974
PrimaBaguz, established in 1987, is a Malaysian manufacturer renowned for its high-quality halal meat products consisting of frankfurters & sausages, cold-cuts, gourmet soups and sauces, meatballs and patties. Since 2020, it has been part of Johnsonville, a leading processed meat company from Wisconsin, USA. This acquisition strengthens Johnsonville’s foothold in Southeast Asia and enables access to global foodservice clients such as quick-service restaurants and HORECA services. Johnsonville aims to utilize PrimaBaguz’s halal expertise to expand into growing markets in Asia and the Middle East.
At PrimaBaguz, we believe our people are the core of everything we do. We create an environment where our members can learn and grow using our business as a platform to develop talent.
Position Overview
The role supports the growth of the company’s foodservice business by managing day-to-day customer relationships, ensuring smooth execution of sales activities, and providing excellent service to HORECA, Bakery, Catering, and Distributor partners. This role is focused on sales execution, customer engagement, and operational support to achieve business targets.
Responsibilities
Sales Execution & Customer Management
- Manage assigned foodservice customers and support the BD Manager in achieving sales targets.
- Maintain strong relationships with assigned customers.
- Assist in negotiating deals, promotions, and contracts with customers.
- Ensure proper execution of trade programs, promotions, and activities in outlets.
- Handle day-to-day customer inquiries and resolve issues promptly.
Distributor & Market Support
- Work closely with distributors to ensure product availability and timely delivery.
- Support field visits and ensure visibility of products at customer outlets.
- Gather market intelligence on competitor activities and customer feedback.
- Support trade marketing via sampling, activation, etc.
Planning & Reporting
- Use customer relationship data to gain insights into customer behavior, sales performance, marketing effectiveness, and overall business health.
- Prepare sales reports, tracking performance against targets.
- Provide input on sales forecasts and assist with demand planning.
- Support marketing and trade marketing initiatives within the channel.
Education
Diploma or Bachelor’s Degree in Business, Marketing, or related field.
Experience
2 - 4 years of experience in sales or account management, preferably in FMCG foodservice.
Skills
- Strong interpersonal and communication/presentation skills.
- Customer-focused with good negotiation ability.
- Reporting and analytical skills.
- Commercially driven and results-oriented.
- Ability to work independently and as part of a team.
- Proficient in Microsoft Office (Excel, PowerPoint, Word).
Other Requirements
Willingness to travel and work flexible hours.
Benefits and Compensation
Why join us?
As a growing organization, PrimaBaguz offers a truly exciting career for a qualified candidate.
Benefits:-
- Medical and dental benefits to support your well-being.
- Meal subsidy for added convenience.
- Accident and surgical insurance coverage for peace of mind.
- A friendly and professional work environment that supports collaboration and mutual respect.
- Training and development programs to help you grow your knowledge, skills, and career.
- Clear paths for career advancement within the company, we believe in promoting from within.
- The chance to be part of a remarkable team that values results, innovation, and dedication.
Salary Range: RM3,000.00 - RM5,500.00
PrimaBaguz is committed to a respectful, diverse and inclusive workplace where equal opportunity is fostered throughout the organization. We do not discriminate and practice merit-based hiring practices, evaluating each candidate based on their skills, experience and fit for the role.
Join Our Community
The PrimaBaguz Team
At PrimaBaguz, we are more than just a workplace. We are a team that grows together.
As a proudly Malaysian halal food manufacturer with global connections, we are on a journey of growth and innovation.
We are committed to creating a strong and positive culture focused on our people and their development.
We invite you to apply and learn more!
-
PrimaBaguz Website
-
View All Positions
-
Privacy Notice
-
Join Talent Community
-
Opens in a new tab.
-
Opens in a new tab.
-
Opens in a new tab.
PrimaBaguz established in 1987 is a Manufacturer of Premium Quality Halal Frozen Meat and Non-Meat Based Products. We have a wide range of products you can choose from Sausages/ Cold Cuts/ Soups & Sauces/ Patties/ Pizza Toppings.
×
Show More Details
- "route" is used for session stickiness
- "careerSiteCompanyId" is used to send the request to the correct data center
- "JSESSIONID" is placed on the visitor's device during the session so the server can identify the visitor
Show More Details
Google Drive
Google Maps
Show More Details
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic.
Confirm My Choices