Business Development Specialist

We are seeking a strategically minded, results-driven Business Development professional to accelerate our growth specifically through TikTok Shop and social commerce ecosystems. The ideal candidate possesses a unique hybrid personality: the hustle and negotiation skills of a BD, combined with the analytical product-curation instincts of an E-commerce Buyer/Merchandiser. You will be responsible for identifying high-potential e-commerce sellers, managing product assortments, negotiating exclusive deals, and helping merchants optimize their revenue potential via TikTok’s live-streaming and short-video architecture. Key Responsibilities1. Merchant Acquisition & Seller Management (The BD Hustle)• Identify, pitch, and onboard top-tier e-commerce sellers, brands, and distributors onto our TikTok Shop ecosystem. • Act as a strategic consultant to sellers, educating them on how to optimize their TikTok Shop setups, live streams, and short-video affiliate strategies. • Negotiate commercial terms, commission overrides, and exclusive product drops/campaign mechanics with merchants.

2. Assortment Curation & Trend Analysis (The Merchandiser/Buyer Mindset)• Analyze TikTok viral trends, consumer buying behavior, and e-commerce data to identify "hero products" and high-demand categories. • Work closely with onboarded sellers to curate the right product mix, ensure inventory readiness, and manage competitive pricing structures. • Develop promotional calendars and campaign-specific bundles (e.g., Double-Day sales, Mega Campaigns) to maximize Gross Merchandise Value (GMV).

3. Cross-Functional Collaboration• Partner with internal Content and Creator Operations teams to match your acquired sellers' products with the right TikTok Creators/Affiliates. • Monitor daily/weekly seller metrics (GMV, fulfillment rates, out-of-stock ratios) and step in with operational solutions when needed.