CEO Personal Brand Video Content Creator

Content Strategy & Direction • Work closely with CEO and marketing team to extract ideas, perspectives, and narratives • Translate business goals into content themes (e.g., leadership, mental health, startup journey) • Plan weekly/monthly content calendar across platforms (TikTok, LinkedIn, YouTube, IG)

Content Creation (End-to-End) • Write scripts, captions, hooks, and storytelling angles • Direct or co-create video content (talking head, vlog, educational, trends) • Ensure content is aligned with CEO’s tone, personality, and brand positioning

Content Production (End-to-End) • Independently handle the full content production process (pre-production → production → post-production) • Shoot and produce content using a mobile-first or lightweight setup • Edit videos (or use basic editing tools) to ensure fast turnaround and platform-ready quality

Performance Tracking & Optimization • Track weekly performance (views, engagement, saves, shares) • Identify winning formats and iterate quickly • Suggest experiments and improvements based on data

Personal Brand Development • Help define CEO’s unique voice and positioning • Stay on top of trends and adapt them to fit brand narrative • Ensure consistency across all platforms