CRM & Loyalty Team Lead

ReferenceNo.:  710752

About us

Dynamic, fast and successful – that's what Lidl is all about. We are one of Europe's leading food retailers. Lidl operates in more than 30 European countries, operates more than 12,000 stores, over 200 logistics centres and employs more than 376,000 people across the Group. In Lithuania, Lidl currently operates 86 stores and two logistics centres in Vilnius and Kaunas. We are currently inviting CRM & Loyalty Team Lead to join our team! 

Want to become a part of our team? Click Apply and send your CV in English language!

What you'll do

• Lead and develop the CRM & Loyalty team, including setting goals, delegating tasks, supporting employee development, and fostering a positive and collaborative team environment
• Implement and adapt international Lidl Plus strategies at the national level across Lithuania, Latvia, and Estonia
• Manage and optimize CRM and loyalty initiatives within the Lidl Plus mobile application to improve customer engagement and retention
• Monitor program performance and KPIs, including budget planning, sales targets, and program metrics
• Analyze customer segments and behavior, using data-driven insights to improve campaigns, loyalty mechanics, and personalized offers
• Plan and manage CRM activities such as segmented couponing and app content to support marketing and business campaigns
• Collaborate with cross-functional teams and international partners, including developers and the product team, to improve app features and CRM tools
• Ensure smooth operation of the Lidl Plus program, coordinating activities across relevant departments and maintaining compliance with legal and internal regulations
• Represent Lidl Plus in internal and international meetings and contribute to ongoing development and strategic projects

About you

• 3+ years of experience in CRM
• Experience working with customer data and data analysis
• Understanding of CRM systems and mobile applications
• Experience collaborating with technical teams or developers
• Strong business and commercial understanding
• Understanding of retail business and customer engagement
• Experience working with cross-functional teams
• Fluent English
• Strong leadership and stakeholder management skills
• Proactive, self-motivated personality
• Ability to work in a dynamic and fast-paced environment

We offer

• Exciting and rewarding career in a rapidly growing company that won the 'Top Employer' Lithuania and Europe awards

• Company car for work related and personal use

• Hybrid work model

• Private health insurance

• Flexible start working hours

• On-site gym, yoga and TRX classes

• Fresh fruit Mondays and hot drinks in the office

• English and German language courses, general competency and professional training

• Career opportunities in Lithuania and abroad

• Various events, celebrations and gifts for employees and their children

• Free professional consultations for psychological, legal and financial matters

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