CRM Manager (Danish-speaking) for iGaming Company in Copenhagen

Our client isn’t just a marketing agency, they’re creative partners to their clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising and CRM - our client offers a comprehensive suite of expert services. By combining creativity with data-driven insights, they don’t just deliver campaigns, they deliver results. Their philosophy is simple, hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in. About The ClientOur client is a fast-growing company in the iGaming industry, dedicated to delivering top-tier player experiences through innovative marketing and customer engagement strategies. They are now looking for a Danish-speaking CRM Manager to join their team in Copenhagen and take their customer relationship management to the next level!

The RoleAs a CRM Manager, you will be responsible for developing and executing CRM campaigns, ensuring top-tier customer engagement, retention, and reactivation strategies. You will work closely with cross-functional teams to create personalized, data-driven campaigns that enhance the customer journey. Key Responsibilities- Plan, implement, and optimize CRM strategies to boost player retention and engagement.

• Create personalized campaigns using email, SMS, push notifications, and in-platform messaging.
• Analyze customer data & behavior, using insights to drive segmentation and targeted marketing initiatives.
• Collaborate with marketing, product, and data teams to ensure seamless execution of CRM initiatives.
• Monitor key KPIs, track campaign performance, and suggest optimizations.
• Ensure CRM communication aligns with brand tone, compliance regulations, and responsible gaming guidelines.
• A/B test and experiment with new ways to maximize player lifetime value.