CRM Specialist

We are looking for a passionate CRM Specialist to manage and execute customer relationship strategies that enhance retention, loyalty, and engagement. The ideal candidate will be data-driven, detail-oriented, and experienced in CRM tools such as CleverTap, Braze, or WebEngage. You’ll play a key role in building personalized customer journeys, analyzing performance, and optimizing campaigns to deliver exceptional customer experiences.

Key Responsibilities• Manage and implement CRM strategies to increase customer retention and improve loyalty. • Analyze customer data to identify segments and understand user behavior. • Design and execute customer journeys and lifecycle campaigns using platforms like CleverTap, Braze, or WebEngage. • Prepare weekly and monthly analytical reports to evaluate campaign performance and insights. • Collaborate closely with Marketing, Tech, and Customer Service teams to enhance the overall customer experience. • Conduct A/B testing before campaign launches to ensure message accuracy and timing effectiveness. • Continuously review and validate data within the CRM platform to ensure accuracy and resolve any issues. • Propose creative and innovative ideas to boost customer engagement and retention.