Career Opportunities: MANAGER -DATA AND ANALYTICS (77549)

Requisition ID 77549 - Posted 

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Job Purpose/Position Summary

• Own growth analytics across key funnel stages – acquisition, activation, engagement, cross sell, retention, and monetization.
• Identify and size growth opportunities using data from digital platforms (App, Website), branch, field, and call center journeys.
• Partner with product, CX, and marketing teams to define growth hypotheses and translate them into measurable initiatives.
• Design, execute, and analyze A/B and multivariate experiments to drive improvement in conversion, engagement, and revenue KPIs.
• Build customer segmentation, funnel views, cohorts, and propensity based insights to inform personalization and next best action strategies.
• Work closely with AI/ML teams to operationalize models (propensity, prioritization, recommendation) into active growth journeys.
• Track performance of campaigns, features, and journeys; recommend course corrections and scale successful interventions.
• Support growth planning for new channels, products, and data sources (e.g., ULA - Universal Lead Accelerator generated prospects)."

Job Responsibilities

• Own growth analytics across key funnel stages – acquisition, activation, engagement, cross sell, retention, and monetization.
• Identify and size growth opportunities using data from digital platforms (App, Website), branch, field, and call center journeys.
• Partner with product, CX, and marketing teams to define growth hypotheses and translate them into measurable initiatives.
• Design, execute, and analyze A/B and multivariate experiments to drive improvement in conversion, engagement, and revenue KPIs.
• Build customer segmentation, funnel views, cohorts, and propensity based insights to inform personalization and next best action strategies.
• Work closely with AI/ML teams to operationalize models (propensity, prioritization, recommendation) into active growth journeys.
• Track performance of campaigns, features, and journeys; recommend course corrections and scale successful interventions.
• Support growth planning for new channels, products, and data sources (e.g., ULA - Universal Lead Accelerator generated prospects)."

Skills

Education

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