Chief Marketing Officer

We Don't Need a Marketing Manager. We Need a Chief Marketing Officer Who Connects Media Buying, CRO, and Strategy Into One Profit-Printing Machine.Chief Marketing Officer (CMO) Most marketing leads manage campaigns. You'll own the entire marketing engine—tying together media buying, funnels, and conversion data into a unified strategy that scales profitably.

About Rescale MediaWe're not just another e-commerce company. We're a brand incubator on a mission to build enduring, value-driven brands that bring meaningful products into families' lives.   We've scaled from just drop shipping to a 50+ person team doing $1M+/month. Our goal? Multi 9-figures. And we're just getting started.   🌐 Learn more at rescale.media

Our Core Values🧠 GENIUSES & OWNERS We partner with builders who think like founders. Not employees waiting to be told what to do—owners who see a problem and fix it.   ⚡ ITERATIONS > HOURS We don't measure success by time at your desk. We measure it by how fast you can test, learn, and improve. Ship it. Learn. Repeat.   🎯 TRUTH OVER EGO We prioritize honesty and clarity, even when it's uncomfortable. No politics. No BS. Just data and results.

The RoleWe have media buyers running traffic. We have funnels converting customers. We have data flowing in from every direction. But what we need is the strategic layer that ties it all together. That's you.   As CMO, you'll lead the entire marketing department and own the full performance picture. You'll oversee media buying quality—not just spend, but strategy. You'll evaluate funnel performance through conversion data and identify where we're leaking profit. You'll connect the dots between traffic, creative, landing pages, and checkout to build a unified marketing strategy that compounds.   This isn't about managing campaigns. It's about seeing the entire system, finding the leverage points, and building the strategy that scales us to 9-figures.

What You'll DoOwn Marketing Strategy • Develop and execute the overall marketing strategy across all brands • Identify the highest-leverage opportunities for growth and profitability • Build strategic roadmaps that align media buying, CRO, and creative functions • Set KPIs, targets, and accountability across the marketing team

  Oversee Media Buying • Lead and mentor the media buying team • Evaluate media buying quality—not just ROAS, but strategy, testing methodology, and scaling decisions • Ensure we're allocating budget to the highest-performing channels and campaigns • Identify when to scale, when to cut, and when to test new approaches

  Oversee CRO & Funnel Performance • Own conversion rate optimization across all funnels (advertorials, sales pages, upsells, checkout) • Analyze funnel data to identify drop-off points and conversion leaks • Work with the CRO and funnel teams to prioritize tests and improvements • Ensure every step of the customer journey is optimized for conversion

  Connect the Data • Tie together traffic data, creative performance, funnel metrics, and revenue • Build dashboards and reporting that give leadership a clear view of marketing performance • Use data to inform strategic decisions—not gut feelings • Create feedback loops so learnings from one area improve the others

  Lead the Marketing Team • Manage and develop media buyers, CRO specialists, and marketing support roles • Build SOPs, processes, and systems that scale the marketing function • Run strategic meetings and ensure alignment across the department • Foster a culture of testing, learning, and continuous improvement