China Country Manager

About the Company: Our client is a fast-growing tech start-up founded in 2018 that is revolutionizing the way travelers stay connected to the internet abroad. With a diverse team of over 500 professionals globally, they are helping millions of travelers stay connected across more than 180 destinations worldwide.

About the Role: Own the end-to-end launch and scaling of our client in China: define and execute the go-to-market plan, build the initial local team (starting with 2 direct reports), establish compliant operations, leverage global functional teams (Product, Tech, Legal, Marketing, Finance, Ops) and external partners to reach sustainable growth. This is an entrepreneurial role: you will be the face of our client in China and accountable for performance, execution quality, and building a long-term market presence using global resources. This role is ideal for a strategic thinker and strong executor who is excited to build something from scratch and thrive in a fast-paced, entrepreneurial environment.

Key Responsibilities: • Market Entry and Growth • Define and continuously refine the China market-entry strategy (segmentation, positioning, channel mix, pricing, and launch phasing) to ensure scalability. • Own end-to-end GTM execution across acquisition, conversion, retention, and brand—ensuring local relevance (platforms, creators/KOLs, partnerships) and scalable growth. • Establish a performance cadence: weekly funnel reviews, experiment roadmap, and cross-functional execution with Global teams. • Develop and execute the China partnerships strategy across distribution, travel ecosystem players, device/retail channels, payments, affiliate/KOL networks, and B2B alliances.

• Operations, Finance & Local Team • Define and set up local operating rhythm coordinating cross-functional resources globally to deliver locally. • Manage external China counsel to ensure compliance requirements that impact growth and operations, own the compliance roadmap, proactively track regulatory changes, and align actions with our client's global Legal team. • Manage external accountants (bookkeeping, tax filings, statutory reporting, payroll coordination) in close alignment with Global Finance, ensuring timely closes, accurate reporting, compliant local processes and controls. • Manage and hold accountable external partners, including marketing agencies and other third parties as required, ensuring clear objectives, performance tracking, and alignment with business goals. • Coach, and lead the initial two-person team, with a scaling plan as the business grows. Build a scalable operating model to support sustained growth

• Product Localization • Build a plan and ensure execution to customize our product to the Chinese users, ensuring local adaptations and scalability (full UX adaptation, language, support flows, purchase journey, local trust signals). • Advise on China local tech stack and coordinate delivery with Global Tech. • Own the “China readiness” roadmap and ensure launch quality.

• Business Ownership • Own the China P&L inputs (budgeting, forecasting, unit economics, and spend governance), ensure reporting and controls, and stay tightly aligned with Global Finance and executive leadership. • Report progress and trade-offs to the executive steering group; align global teams on priorities and timelines.