Client Generation Manager

The Client Generation Manager (Virtual) is responsible for executing and optimizing multi-channel marketing initiatives that generate qualified demos and new paying clients within the legal industry. This role is hands-on and performance-driven, combining paid media execution, SEO strategy, web optimization, and funnel analytics. The position requires disciplined reporting, daily optimization, and a strong focus on revenue outcomes — not just lead volume.

Key Responsibilities: • Paid Media Campaign Execution (Hands-On) • Build, launch, and optimize paid campaigns across Meta, Google, LinkedIn, and YouTube • Manage targeting, creative testing, budget allocation, and performance scaling • Monitor daily performance metrics and make optimization adjustments • Implement retargeting and nurture strategies to improve demo show rates • Align paid traffic strategy with landing page performance

• SEO Strategy & Execution • Conduct keyword research aligned with high-intent legal decision-makers • Optimize landing pages, blogs, and service pages for search intent • Improve on-page SEO (metadata, headers, internal linking, schema) • Collaborate on content planning based on ranking and opportunity gaps • Monitor rankings, organic traffic growth, and organic conversions • Identify technical SEO issues and coordinate fixes with developers

• Web Design & Development (Performance-Focused) • Oversee landing page design and website optimization for conversion • Collaborate with developers and designers to implement CRO improvements • Identify UX/UI friction points impacting demo bookings • Recommend layout, messaging, and structural changes based on performance data • Ensure website speed, mobile responsiveness, and technical health • QA new pages and funnels before launch • Support integration of tracking tools, pixels, CRM forms, and automation workflows • Maintain alignment between brand messaging, SEO structure, and paid campaign objectives • *This role does not require deep coding expertise but does require strong understanding of web performance, conversion architecture, and marketing-driven site improvements.

• Funnel & KPI Management • Track and report on: • Cost per lead • Cost per booked demo • Cost per completed demo • Cost per acquisition (CPA) • Customer acquisition cost (CAC) • Organic traffic growth • Organic conversion rates • Landing page conversion rates

• *Identify drop-offs across paid and organic funnels and recommend optimization strategies. • *Maintain structured weekly reporting tied directly to revenue impact.

• Vendor Coordination • Work alongside paid media, SEO, and development vendors • Monitor deliverables and performance benchmarks • Escalate underperformance and recommend corrective actions • Ensure vendor execution aligns with revenue goals

• Revenue & Sales Alignment • Collaborate with SDRs and Sales teams to monitor lead quality • Adjust targeting, messaging, and keyword strategy based on close-rate feedback • Ensure clean attribution tracking from marketing to closed revenue

• Testing & Optimization • Run structured A/B tests across ads, landing pages, and messaging • Document results and scale winning strategies • Continuously improve conversion rates while reducing CAC