Enterprise Business - Regional Business Insight & Performance Specialist

Date:  5 May 2026

Custom Field 2:  14806

Employment Type:  Permanent

City:  CelcomDigi Tower, Petaling Jay

Description: 

Job Description

The Commercial & Sales Performance Manager is responsible for monitoring, analyzing, and driving regional enterprise revenue growth and execution excellence across regions, acting as the critical link between overall Enterprise strategy and on-the-ground regional sales delivery team. The role focuses on tracking key commercial metrics (mobile + fixed + digital solutions), disciplined performance management, structured initiative execution across region and accelerated enterprise solution adoption across the B2B segment. Leading commercial governance, cross-functional coordination, and regional execution tracking, ensuring that strategic regional priorities translate into measurable business outcomes. Identifies low-hanging revenue opportunities within the existing enterprise customer base, providing actionable insights to drive upselling, cross-selling, and new adoption solutions.

Responsibilities

Sales Performance Management

• Lead weekly and monthly business review across Regional Enterprise heads.
• Automate and design critical dashboard to analyze sales performance across region, channel manager and key enterprise account.
• Analyze trends in mobile activations, solutions adoption, and revenue contribution by channel and region.
• Identify regional performance gaps vs targets and drive recovery action & initiatives with clear ownership and timeline.
• Provide forward-looking insights and performance narratives to senior leadership.

Commercial PMO (HQ–Region Execution Alignment)

• Act as the central PMO for Enterprise commercial initiatives across regional office.
• Drive and track execution of initiative across cross functional coordination across Enterprise strategy, Product & innovation team, Go-to-Market and Sales Planning &Operation. Act as a single point of integration across relevant team.
• Provide data-driven recommendation relevant to the initiative and business case to Senior Leadership
• Provide regular progress updates and structural gap, risk identification, and intervene with corrective action at both strategic and operational level.

 Customer Expansion, Opportunity Development & Wallet Share Growth

• Own the identification and development of new revenue opportunities within the existing enterprise customer base, moving beyond reactive upselling to a proactive, data-driven growth strategy.
• Develop next-best-action models and opportunity pipelines by leveraging customer data, usage patterns, and industry benchmarks to uncover new stream of revenue, underutilized products and services and trigger-based opportunity (contract renewal, digital transformation needs).
• Establish and drive structured account growth programs in partnership with regional sales teams aim to strategize account planning of top tier customers and translate into clear, executable action & optimize wallet share growth metrics.

Requirements

• At least 7 years in a business intelligence, sales analytics, or commercial performance role, preferably within a telecommunications or ICT environment with direct exposure to SME or B2B sales segments.
• Data & Reporting Proficiency with strong command of data analytics tools (e.g. Power BI, Tableau, SQL) and CRM platforms (e.g. Salesforce), with a proven ability to translate complex datasets into actionable sales insights, performance dashboards, and regional reporting.
• Experience supporting sales planning cycles including target-setting, quota allocation, pipeline tracking, and revenue forecasting across regional teams, with the ability to identify performance gaps and recommend corrective actions.
• Ability to synthesize and present data-driven findings clearly to senior commercial leaders and regional sales heads, acting as a strategic business partner that connects insight to on-ground execution across SME sales regions.

Business Unit:  ENTERPRISE BUSINESS

Job Description

The Commercial & Sales Performance Manager is responsible for monitoring, analyzing, and driving regional enterprise revenue growth and execution excellence across regions, acting as the critical link between overall Enterprise strategy and on-the-ground regional sales delivery team. The role focuses on tracking key commercial metrics (mobile + fixed + digital solutions), disciplined performance management, structured initiative execution across region and accelerated enterprise solution adoption across the B2B segment. Leading commercial governance, cross-functional coordination, and regional execution tracking, ensuring that strategic regional priorities translate into measurable business outcomes. Identifies low-hanging revenue opportunities within the existing enterprise customer base, providing actionable insights to drive upselling, cross-selling, and new adoption solutions.

Responsibilities

Sales Performance Management

Commercial PMO (HQ–Region Execution Alignment)

 Customer Expansion, Opportunity Development & Wallet Share Growth

• Own the identification and development of new revenue opportunities within the existing enterprise customer base, moving beyond reactive upselling to a proactive, data-driven growth strategy.
• Develop next-best-action models and opportunity pipelines by leveraging customer data, usage patterns, and industry benchmarks to uncover new stream of revenue, underutilized products and services and trigger-based opportunity (contract renewal, digital transformation needs).
• Establish and drive structured account growth programs in partnership with regional sales teams aim to strategize account planning of top tier customers and translate into clear, executable action & optimize wallet share growth metrics.

Requirements

• At least 7 years in a business intelligence, sales analytics, or commercial performance role, preferably within a telecommunications or ICT environment with direct exposure to SME or B2B sales segments.
• Data & Reporting Proficiency with strong command of data analytics tools (e.g. Power BI, Tableau, SQL) and CRM platforms (e.g. Salesforce), with a proven ability to translate complex datasets into actionable sales insights, performance dashboards, and regional reporting.
• Experience supporting sales planning cycles including target-setting, quota allocation, pipeline tracking, and revenue forecasting across regional teams, with the ability to identify performance gaps and recommend corrective actions.
• Ability to synthesize and present data-driven findings clearly to senior commercial leaders and regional sales heads, acting as a strategic business partner that connects insight to on-ground execution across SME sales regions.

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Next Steps

Next Steps

Thank you for taking the first step towards joining our team at CelcomDigi! After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre-screening conversation, interviews and or assessments.

At CelcomDigi, we aspire to be Malaysia’s leading telco-tech company — the nation’s digital growth engine — powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It’s about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you’ll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team. 

Let’s advance and inspire Malaysia together! #WeAreCelcomDigi

Follow CelcomDigi on LinkedIn and vote for us as Malaysia’s Most Preferred Employer at the GRADUAN Brand Awards. 

CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair. 

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