Commercial Finance Analyst

We are seeking a commercially minded Finance Analyst to support Financial Planning & Analysis (FP&A) and play a key role in the financial onboarding and integration of a new brand into the YSI portfolio.

This role will partner closely with senior leadership, product, marketing, operations, and external stakeholders to deliver accurate forecasting, financial insights, and performance reporting during a critical phase of expansion.

The ideal candidate is analytical, detail-oriented, comfortable in a fast-paced growth environment, and eager to work at the forefront of digital interactive businesses.

Areas of Responsibility

FP&A & Commercial Finance

• Support annual budgeting, quarterly forecasting, and long-range planning processes
• Build and maintain financial models covering revenue, customer acquisition, LTV/CAC, margin, and cash flow
• Produce monthly management reporting packs with clear variance analysis
• Partner with marketing and product teams to evaluate ROI on campaigns and promotions
• Track KPIs across acquisition, retention, and monetisation metrics
• Support board and shareholder reporting materials

New Brand Onboarding & Integration

• Assist in financial due diligence and integration planning
• Develop standalone and consolidated financial models for the new brand
• Support migration into Yellow’s financial systems and reporting frameworks
• Establish KPI tracking, performance dashboards, and cost allocation models
• Work cross-functionally to ensure operational and financial alignment during launch
• Monitor performance against business case assumptions post-integration

Strategic & Ad Hoc Analysis

• Conduct scenario modelling and stress testing via Looker Studio & Tableau
• Support capital allocation decisions and investment analysis
• Identify process improvements within finance and reporting functions

Requirements

• 2–5 years of experience in FP&A, corporate finance, investment banking, consulting, or high-growth digital businesses
• Strong financial modelling skills (advanced Excel required; experience with BI tools preferred)
• Experience in digital, gaming, iGaming, social, subscription, or performance marketing businesses is highly desirable
• Understanding of SaaS-style metrics (LTV, CAC, ARPU, cohort analysis)
• Experience supporting M&A, integrations, or new market launches is a plus
• ACA / ACCA / CIMA (qualified or part-qualified) or equivalent preferred
• Strong analytical and problem-solving ability
• Commercially curious with strategic thinking capability
• Clear communicator with ability to present financial insights to non-finance stakeholders
• Highly organised and able to manage multiple priorities
• Comfortable operating in a fast-paced, scaling business
• Proactive and ownership-driven