Creative Marketing Director

SMB Team is seeking an internal, Creative Marketing Director to join our team. This role exists to lead and elevate the creative engine behind SMB Team's marketing across all channels. The Creative Director is responsible for building and managing a high-performing, high-output creative operation — overseeing everything from brand identity, ad creative, and collateral to video production, photography, and copy. This is both a strategic and deeply hands-on role: the ideal candidate sets the creative vision, maintains an uncompromising standard of quality, and personally contributes to execution across disciplines at times. As a key partner to the CMO, CEO, and CIO, this person will work alongside a robust, powerhouse marketing team, collaborating with specialists across demand generation, paid media, content, and marketing operations to ensure creative output is aligned, high-performing, and impossible to ignore. Every piece of creative, whether an ad, a video, a landing page, or a photo shoot, must be on brand, conversion-focused, and built to perform.

WHAT'S IN IT FOR YOU?

📈 An opportunity to be a part of the #1 Fastest Growing Legal Marketing & Coaching Company in the U.S. 🦷 BENEFITS – We pay for 75% of your Medical, Dental, Vision insurance for YOU and YOUR FAMILY. ☀️ FLEXIBLE VACATION TIME - We encourage you to take time to recharge so you can be your best here at work. 💡 EDUCATION – Team member education and learning budget on courses, events and books. 🌴 FUN – Company activities, outings, and retreats. 💲 INVESTMENTS – 401(k) with a 3% Match. 💻 WORK STYLE – Hybrid. Work from the office is required at times, and optional at others.

The salary for this role is $130,000 annually.

Key Responsibilities: • Creative Direction & Leadership • Lead and manage a mixed team of in-house employees, virtual assistants, and freelancers across all creative disciplines • Set the creative vision and maintain brand consistency across all output, such as ads, web/landing pages, photography, and video- with a strong understanding of conversion principles and user experience • Review, critique, and approve creative work before it goes live or is delivered to stakeholders • Foster a collaborative, high-output creative culture with clear standards and expectations • Translate insights and data into breakthrough creative and campaigns

• Design & Branding • Direct and produce ad creative across digital channels • Own and evolve the brand identity, ensuring visual and tonal consistency across every touchpoint • Hands-on ability to execute in design tools (Adobe Creative Suite, Figma, etc.) when needed

• Video Production & Content • Oversee and actively participate in the taping, directing, and editing of long-form and short-form video content for social media, websites, paid ads, and sales materials • Write and refine video scripts that are on-brand, engaging, and optimized for their intended platform • Manage the full video production pipeline from concept through final delivery • Stay current on platform-specific content formats and trends (Reels, TikToks, YouTube, etc.)

• Photography • Plan and execute photo shoots — including product, lifestyle, and campaign photography • Direct talent, manage shot lists, and oversee post-production editing and retouching • Build and maintain a library of on-brand photo assets

• Copywriting & Ad Copy • Write compelling ad copy and scripts that convert across paid and organic channels • Collaborate with marketing on messaging strategy and ensure copy aligns with campaign goals

• Project & Team Management • With the assistance of a project manager, own the creative calendar - planning, scheduling, and prioritizing all projects across the team • Evaluate and contribute to project briefs, creating effective pre-production assets as needed to ensure production is on point • Assign and delegate tasks effectively across in-house staff, VAs, and freelancers • Set clear deadlines, manage workloads, and proactively flag capacity or timeline issues • Maintain and improve systems and tools for project tracking, asset management, and team communication

• Operational Excellence • Develop and document repeatable workflows and SOPs for content creation, review, and delivery • Manage team members and VAs, as well as freelancers, vendors, and agencies as needed. • Hold yourself and your team members accountable to creative performance benchmarks and goals • Balance multiple projects simultaneously without sacrificing quality or missing deadlines • Leverage AI tools to accelerate output, while maintaining a high-quality output • Communicate clearly and professionally with leadership, internal teams, and external partners • Manage costs, balancing need for speed and agility with the bottom line