Creative Strategist (Paid Social / Performance Creative)

About HuzzleAt Huzzle, we connect exceptional talent with leading companies across the UK, US, Canada, Europe, and Australia. Our clients range from high-growth startups to established digital brands across SaaS, eCommerce, MarTech, FinTech, and online services. Unlike traditional outsourcing agencies, we place you directly with a client where you are hired in-house as a valued team member.

Role Type: Full-time Engagement: Independent Contractor

Job SummaryWe’re hiring a Creative Strategist to build and operate a systematic, data-driven creative engine that improves ad performance across multiple home improvement client accounts. This role sits between performance data and creative production. You will diagnose why ads succeed or fail, design structured creative testing frameworks, and translate insights into detailed briefs for production teams. You will not manage ads, edit videos, or run client calls. Instead, your focus will be building a repeatable creative system that continuously improves CPL, creative performance, and account stability. This is an ideal opportunity for someone with strong paid social creative strategy experience who enjoys combining analytics, consumer psychology, and structured experimentation to drive measurable results.

Key Responsibilities• Analyse performance across multiple paid social campaigns for home improvement clients. • Diagnose creative performance issues using data points such as hook rate, CTR, thumb stop rate, watch time, frequency, and CPL trends. • Identify the psychological drivers behind winning creatives including transformation, safety, status, and esteem. • Design structured creative testing frameworks including hook testing, angle testing, and CTA testing. • Develop new creative angles and messaging based on market sophistication and audience awareness stages. • Write detailed creative briefs for videographers and editors, ensuring production teams execute with clarity. • Analyse test results and iterate creative direction based on performance evidence. • Identify patterns and winning strategies across multiple client accounts and industries. • Document insights and maintain a shared creative knowledge system. • Collaborate closely with media buyers and production teams to improve overall account performance.