Creative Strategist, Performance Marketing

About UsHyprwork is a fast-growing operator of direct-to-consumer brands in health and wellness. Our flagship brand, Rejuvacare, has scaled 12x in a single year to nearly 150 people across 15+ countries. We reach millions of customers through a paid media engine that operates at significant scale across Meta, Native (Taboola, Outbrain, MGID, Revcontent), Google (Search, Shopping, PMax, YouTube, Demand Gen), and TikTok. Native advertising is the backbone of the revenue model, and everything we produce is measured against real revenue outcomes. Creative is not a support function here. It is the engine that drives customer acquisition. The paid media team is structured in channel pods, each with dedicated media buyers, copywriters, and creative resources. The Creative Strategist is the person who sets the strategic direction that all of those resources execute against.

The RoleThis is a hands-on creative strategy role at the center of a high-volume, direct-response advertising operation. You will not just make ads. You will define the strategic framework that determines which ads get made, why they get made, and how they get tested, iterated, and scaled. Hyprwork runs a creative engine that fuels significant daily ad spend across Meta, Native (Taboola, Outbrain, MGID, Revcontent), Google, YouTube, and TikTok. Native advertising drives a substantial share of total revenue through advertorials, presell pages, and direct-response funnels. The Creative Strategist owns the strategy layer of that engine: defining the angles, hooks, and ad structures that drive performance across every channel, diagnosing creative fatigue and competitive shifts, designing testing frameworks that move from hypothesis to winner systematically, and translating performance data into the next round of creative decisions. You will work across the full creative lifecycle and across channels with very different creative requirements. Meta and TikTok demand high-velocity short-form video and UGC. Native demands long-form advertorial storytelling, editorial hooks, and presell page architecture. YouTube requires different pacing and proof structures. The Creative Strategist understands these differences and builds channel-appropriate creative strategies, not one-size-fits-all approaches. This role sits within the Marketing function and works cross-functionally with media buyers across each channel pod, copywriters, video editors, and the creative operations team. You do not manage people directly, but you set the creative direction that everyone else executes against. The quality of what you brief, the clarity of your feedback, and the speed of your strategic decisions directly determine whether the creative team wins or wastes cycles.

What You Will Own Creative Strategy and Angle Development Owning the creative strategy for assigned product funnels across all paid channels, ensuring every asset is built for direct-response performance, not brand awareness. Defining the angles, hooks, and ad structures that drive acquisition: blending emotional storytelling with persuasive copy, visual psychology, and platform-native formats. On Meta and TikTok, that means high-velocity video hooks, UGC frameworks, and pattern interrupts. On Native (Taboola, Outbrain, MGID, Revcontent), that means advertorial angles, editorial hooks, presell page narratives, and offer-testing strategies that move cold traffic through a trust-building funnel before the sale. On YouTube, that means longer-form proof structures and pacing adapted to the platform. Conducting deep research into customer pain points, competitor creative, market trends, and Voice of Customer data to develop fresh creative angles before the existing ones fatigue. Building and maintaining an angle library that documents winning themes, hooks, mechanisms, and messaging frameworks the entire creative team can draw from.

Creative Testing and Iteration Designing and executing structured A/B testing plans for creative variables: hooks, angles, copy, formats, visual treatments, CTAs, and storytelling structures. Moving from hypothesis to test to learning to iteration at speed. Maintaining a clear testing roadmap that balances exploration (new angles, untested formats) with exploitation (iterating proven winners). Documenting test results, learnings, and creative insights so the team builds institutional knowledge, not just individual intuition.

Performance Analysis and Creative Diagnostics Continuously analyzing creative KPIs including ROAS, CTR, Hook Rate, Thumbstop Rate, View Rate, CPA, and conversion metrics to identify winners, diagnose underperformers, and guide the next round of creative decisions. On Native, this extends to advertorial engagement metrics, presell page conversion rates, and the relationship between editorial hook quality and downstream offer acceptance. Running regular creative diagnostics to manage ad variety, freshness, and fatigue across the portfolio and across channels. Translating data into strategic direction: not just reporting that an ad is fatiguing, but explaining why, proposing the angle shift, and briefing the replacement. Partnering with media buyers across each channel pod and the growth team to align creative strategy with funnel performance, scaling priorities, and budget allocation.

Briefing, Feedback, and Creative Quality Writing clear, actionable creative briefs that give copywriters and video editors everything they need to execute without ambiguity: the angle, the audience, the emotional trigger, the proof structure, the format, and the performance context. Reviewing and providing sharp feedback on creative output from copywriters, video editors, and UGC creators, ensuring alignment with the strategic direction and direct-response objectives. Maintaining brand tone consistency across all creative output while pushing the boundaries of what works in paid placements.

Platform Intelligence and Trend Leverage Staying ahead of platform trends, algorithm shifts, format innovations, and competitor creative strategies across Meta, TikTok, YouTube, Google, and the Native ecosystem (Taboola, Outbrain, MGID, Revcontent). On Native specifically, this means understanding editorial placement dynamics, compliance requirements, advertorial format evolution, and how different networks favor different creative approaches. Identifying and acting on emerging creative opportunities: new UGC formats, platform-specific storytelling structures, trend-jacking angles, and format innovations that give Hyprwork a competitive edge. Adapting creative strategy to platform-specific mechanics: what works as a TikTok hook does not work as a Native advertorial lead, and the Creative Strategist knows why and adjusts accordingly.