DTC Copywriter - Landing Pages & Brand Copy

DTC Copywriter - Landing Pages & Brand Copy[Full-Time Contractor]  [Remote]  [Flexible Timezone] 

About UsWe're a DTC e-commerce brand building in the pheromone fragrance and skincare space, selling across the US, and globally. We run paid social at scale and drive traffic into funnels that need to do the heavy lifting- converting cold audiences into buyers without a salesperson in the room. Our creative engine is strong. Our ads are performing. Now we need copy that meets that standard at every step of the funnel from the first headline on a prelander to the final paragraph on a product page. This isn't a content marketing role. We don't need blog posts or captions. We need someone who writes copy that sells.   The RoleYou'll be our dedicated copywriter for landing pages, website pages, and brand copy across our product portfolio. Your primary focus is the funnel: prelanders, product detail pages, bundle pages, and any web-facing copy that sits between a customer and a purchase decision. Beyond the core funnel, you'll also support us with branding copy as needed things like brand positioning documents, product descriptions, email sequences, and internal-facing documents that represent the brand voice externally. You'll work closely with the entire Marketing Tribe – our CEO, Head of CRO, Head of Retention,  Head of Marketing and our Web Designer, and you'll be embedded in our creative feedback loop which means your copy gets tested, measured, and iterated on.   What You'll Be DoingCore - Landing Page & Funnel Copy•   Writing and iterating on prelander copy across multiple brands and target market audience •   Writing product page copy (headlines, benefit blocks, objection-handling sections, CTAs) that is designed to convert, not just describe •   Developing copy variations for A/B tests in collaboration with the CRO lead •   Ensuring copy aligns with the ad creative, driving traffic, the message match from ad to page is your responsibility and so on. •   Rewriting or refreshing underperforming pages based on test results and performance data •   Writing & adapting tone and angle to the relevant audience without losing brand voice ensuring everything is congruent with the angle we are going for Secondary - Brand & Website Copy•   Writing and maintaining product descriptions across the Goda website and internal brand portfolio as needed •   Supporting brand positioning and messaging documents when new products or campaigns are in development •   Writing copy for bundle pages, offer pages, and promotional campaigns •   Assisting with brand copy assets on an as-needed basis - things like FAQ sections, guarantee copy, and trust-building content blocks •   Occasionally supporting internal brand documents where external-facing language needs to be polished and on-brand

What the First 90 Days Look LikeFirst 30 Days•   Complete onboarding: brand immersion, customer avatar deep-dive, & SOPs •   Study existing prelanders and product pages across all brands, understand what's working and where the gaps are •   Produce your first set of prelander copy drafts and receive feedback •   Establish your working rhythm: turnaround times, revision process, communication norms 60 Days•   Delivering copy with minimal revision rounds, you've internalized the brand voice and the conversion framework •   Contributing actively to A/B test ideation, bringing copy angles and hypotheses, not just executing briefs •   Supporting the Web Designer with page copy that integrates with the visual structure, not just dropped in as an afterthought •   Beginning to take on secondary copy needs: product descriptions, offer pages, brand copy requests 90 Days•   A trusted, go-to copywriter for anything web-facing-  the team isn't second-guessing your output •   Independently developing new copy angles and testing hypotheses based on performance data •   Contributing to conversion rate improvement in a measurable, documented way •   Reliable at volume & multiple high-quality deliverables per week without quality dropping   How We Measure Your Performance•   Conversion rate on the pages you write - this is the primary metric •   A/B test contribution: how many tests your copy informs and what the results show •   Turnaround speed and revision count - fewer rounds is better