Demand Generation Manager

Location: Hybrid (Toronto) or Remote (Canada-wide)About Mortgage Automator At Mortgage Automator, we help private lenders run and grow their businesses with software built for the realities of direct lending. The direct lending space is evolving quickly. More competition, more sophistication, and higher expectations from borrowers and investors are changing how lenders operate and grow. That creates a real opportunity for Mortgage Automator to play a bigger role in how this market develops. We’re entering a new phase of growth, with the chance to build a marketing function that is thoughtful, connected, and closely tied to revenue. Not just more activity, but better marketing that reflects how our customers actually make decisions. This role is an opportunity to be part of that build. The work will be hands-on, varied, and visible, with no two days looking exactly the same.

The OpportunityThis is a role for a Demand Generation Manager who sees marketing as a system. Someone who can execute across channels while thinking about how everything connects, from the first touch to a closed deal. Someone who is comfortable getting into the details, but also steps back to ask what is working, what is not, and what should change. There is no perfectly defined playbook, so the expectation is to take ownership, run with ideas, and help build something that improves over time. This role suits someone who enjoys figuring things out, not just following a plan. The role reports to the Head of Marketing and works closely with Sales, Product, Customer Success, RevOps, and Design to turn ideas into pipeline.

What You’ll Do• Plan and run campaigns that bring in qualified leads and turn them into meetings and opportunities • Build and manage workflows in HubSpot to support nurturing, follow-up, and conversion • Own email marketing across newsletters, nurture programs, webinar and event promotion, and outbound sequences • Partner with Sales to improve how leads are followed up on and converted • Work with Product and Customer Success to bring real customer stories and insights into campaigns • Collaborate with Design and external partners to produce clear, high-quality assets • Track performance and use it to improve what is being done, not just report on it • Test new ideas, channels, and tools, including where AI can help move faster or work smarter

What Success Looks Like• Growth in inbound pipeline, measured by meetings booked, opportunities created, and revenue generated • Stronger conversion from lead to meeting to opportunity • Campaigns that improve over time because they are being actively optimized • A marketing function that feels connected, focused, and aligned with sales