Digital Communication Officer (Contractual)

Content Development & Digital Publishing• Create clear, engaging, and well-structured content for websites, blogs, and digital platforms. • Develop user-friendly content by simplifying technical or complex information for diverse audiences. • Write a variety of content including articles, blogs, explainers, FAQs, landing pages, and informational materials. • Ensure all content aligns with brand tone, messaging guidelines, and communication objectives. • Proofread and review content to maintain high standards of quality, clarity, and accuracy.

Social Media Management• Develop platform-appropriate content for social media channels including posts, captions, short scripts, reels, stories, and campaign creatives. • Manage day-to-day content publishing across social platforms in line with planned calendars. • Support the planning and execution of social media campaigns, awareness drives, and promotional initiatives. • Engage with audiences through comments, messages, and interactive content where required, maintaining a professional and approachable tone.

SEO & Digital Optimization• Develop SEO-friendly content using relevant keywords, headings, and basic optimization techniques. • Support content visibility and discoverability across digital platforms. • Regularly update digital content to ensure accuracy, relevance, and consistency.

Campaigns & Collaboration• Contribute to digital campaign ideation by suggesting themes, content formats, and messaging ideas. • Work closely with graphic designers to ensure visual and written content are aligned and optimized for digital performance. • Coordinate with internal stakeholders to gather inputs and ensure content accuracy prior to publication.

Analytics & Continuous Improvement• Monitor basic digital performance metrics such as engagement, reach, impressions, clicks, and website traffic. • Use insights and trends to improve future content and campaign effectiveness. • Stay updated on digital media trends, platform changes, and evolving audience behaviors.