Digital Marketing Lead - 6 Months - Remote - Octopus by RTG

About Octopus by RTG Octopus by RTG is the tech hiring and outsourcing arm of Robusta Technology Group, dedicated to connecting exceptional tech talent with top-tier organizations across the MENA, GCC, Europe, the US, and Canada. We specialize in building strong, long-term partnerships between skilled professionals and innovative companies. Our mission is to empower growth, innovation, and excellence by matching the right talent with the right opportunities. Job OverviewThe Digital Marketing, CRM & Loyalty Lead will be responsible for driving app marketing initiatives, CRM and lifecycle marketing programs, loyalty operations, data analysis and reporting, and managing relationships with key vendors and stakeholders. Key ResponsibilitiesApp Marketing & Campaign Management (40%)• Execute campaigns across the mobile application. • Manage offer builds, push notifications, in-app content, and delivery channel activations.

CRM & Lifecycle Marketing (25%)• Develop automated CRM programs across onboarding, engagement, retention, and reactivation. • Manage CRM agency relationships from briefing through execution and performance review.

Loyalty Program Management (20%)• Own loyalty program operations, including earn/burn mechanics, reward catalog, point thresholds, and expiry policies. • Plan and execute booster campaigns on both the burn side (discounted redemptions) and earn side (point multipliers) to drive engagement and redemption rates.

Data & Reporting (15%)• Write and maintain BigQuery SQL across transactional app data, GA4 event data, and CRM platform exports. • Build dashboards for stakeholders and senior leadership using Python, Looker Studio, and in-house web tooling. • Prepare monthly leadership reports, including Excel-based reporting where required. • Conduct incremental sales analysis for offers and campaigns, including methodology design, control group selection, baseline construction, and accounting for halo effects.

Vendor & Stakeholder Management• Act as the primary contact for the loyalty platform vendor, CRM agency, app development partner, MMP, and analytics providers. • Coordinate cross-functional alignment with Marketing, Operations, Finance, Legal, and Technology teams.