Digital Marketing Specialist | Virtual Assistant

We are looking for a strategic and creative Digital Marketing Specialist to drive online engagement and lead generation. The ideal candidate will have expertise in digital marketing, social media, website design / optimization and content strategy. This role requires a balance of analytical skills, creativity, and industry compliance knowledge to effectively connect with our target audience.

TASKS: • Social Media Strategy & Management: Develop and execute targeted social media campaigns (LinkedIn, Facebook, Twitter, YouTube) to engage pre-retirees and retirees in academia, providing valuable insights on retirement planning, tax strategies, and wealth preservation. • Content Creation: Craft compelling blog posts, newsletters, videos, and infographics that educate higher education professionals on financial planning topics, such as retirement income strategies, pension maximization, and investment management. • Digital Advertising: Run paid ad campaigns on platforms like Facebook, Google Ads, and LinkedIn to attract high-net-worth educators nearing retirement. • Email Marketing & Lead Nurturing: Create automated email sequences to guide prospects through their retirement planning journey, providing personalized content and financial insights. • SEO & Website Optimization: Enhance website content to improve search rankings and ensure seamless user experience for prospective clients researching retirement planning. • Webinars & Virtual Events: Promote and manage online workshops tailored for educators approaching retirement, leveraging digital marketing strategies to maximize attendance and engagement. • Compliance & Financial Regulations: Ensure all marketing materials adhere to financial industry regulations, maintaining transparency and trust with the audience. • Analytics & Reporting: Track and analyze campaign performance, leveraging insights to optimize marketing efforts and increase conversion rates. • Collaboration with Advisors: Work closely with financial advisors to align marketing efforts with client needs and business goals.

QUALIFICATIONS: • Bachelor’s degree in Marketing, Communications, Business, or a related field. • 3+ years of experience in digital marketing, preferably within financial services or wealth management. • Strong knowledge of social media marketing, content strategy, and paid digital advertising. • Experience with Google Analytics, HubSpot, Meta Business Suite, and SEO tools. • Familiarity with retirement planning, pensions, and tax strategies relevant to educators. • Excellent copywriting, storytelling, and video marketing skills. • Understanding of compliance requirements in financial services marketing. • Strong analytical mindset and ability to make data-driven decisions. • Open to working night shifts