Digital Marketing Specialist - Video, Media Editing & AI (Remote/Hybrid)

Role OverviewMySigrid is looking for a creative and results-driven Digital Marketing Specialist with strong expertise in video production, media editing, and AI-assisted content creation. This role will be responsible for producing compelling digital content, managing multichannel marketing campaigns, and strengthening our online presence. The ideal candidate combines creative storytelling with data-driven marketing and can independently transform ideas, briefs, and raw footage into polished content that generates engagement, leads, and conversions.   Key Responsibilities  Video and Media Production• Plan, edit, and produce short-form and long-form video content for social media, advertising, websites, webinars, recruitment campaigns, and client communications. • Turn raw footage, interviews, screen recordings, and existing materials into polished, engaging content. • Create reels, TikTok-style videos, YouTube content, testimonials, promotional videos, explainers, and motion graphics. • Add captions, transitions, music, sound effects, graphics, animations, and brand elements. • Repurpose long-form videos into short clips and platform-specific content. • Perform basic audio enhancement, color correction, image retouching, and thumbnail design. • Maintain consistent visual quality and brand identity across all content.

Digital Marketing• Develop and execute content plans across LinkedIn, Facebook, Instagram, YouTube, TikTok, email, and other relevant channels. • Create campaign concepts, content calendars, scripts, captions, landing-page copy, and promotional materials. • Support paid advertising campaigns by producing creative assets and testing different formats, messages, and calls to action. • Manage content publishing, scheduling, community engagement, and campaign coordination. • Apply SEO principles to website, blog, and video content. • Monitor campaign performance and recommend improvements based on engagement, leads, conversions, and audience behavior. • Collaborate with sales, recruitment, operations, and leadership teams on campaigns and business priorities. • Monitor digital marketing trends, competitor activity, and emerging content formats.

AI-Assisted Content Creation• Use generative AI tools to accelerate research, ideation, scripting, copywriting, editing, design, and content repurposing. • Create effective prompts and repeatable AI-assisted workflows for marketing production. • Use AI video, image, voice, captioning, transcription, and enhancement tools where appropriate. • Review and refine all AI-generated material to ensure accuracy, originality, brand alignment, and natural human quality. • Identify opportunities to improve marketing efficiency through automation and AI. • Follow company standards for confidentiality, intellectual property, and responsible AI use.