Digital Marketing Specialist

Sentec is a Swiss-American medical device company specializing in respiratory care. Since its founding in 1999 the company utilizes a deep-tech approach that is founded on advanced science and avant-garde technologies for respiratory patients across care areas. Sentec provides healthcare professionals worldwide with non-invasive, continuous monitoring and effective therapeutic solutions.   Sentec earned Kununu’s Top Company award in 2025 and 2026.

Responsible for the online marketing activities and campaigns in Europe, including implementation, optimization, and conversion tracking, ensuring alignment with regional and global business objectives.

Key responsibilities • Work closely with the Head of Marketing EU and EU Country Managers to define and execute the digital campaign plan in alignment with regional priorities. • Set up and execute SEA and social media marketing campaigns across relevant channels and product categories in Europe. • Implement paid advertising campaigns to drive awareness in key regions, increase website traffic, improve conversions, and generate qualified leads for the sales team. • Manage SEO strategy and campaigns, including Google Performance Max and other optimization initiatives. • Manage email campaigns (e.g. newsletters) and lead nurturing workflows to engage prospects and support conversion. • Collaborate with the digital designer to manage the global website, including content updates, maintenance, and development of pages for direct markets. • Continuously analyze campaign performance across SEA, social platforms, and website analytics. • Apply insights from data analytics to continuously improve campaign effectiveness and ROI. • Collaborate cross-functionally with sales, marketing, clinical, and content teams to develop impactful messaging tailored to key regions. • Think creatively about optimizing content formats based on performance insights and current best practices, in close collaboration with the content team. • Liaise with Regulatory and Sales when defining campaign content to maximize impact while ensuring compliance. • Set up and oversee direct marketing initiatives in Europe.