Digital Marketing Specialist

ABOUT GRAPEVINE DIGITALThe need for digital transformation in this relentlessly rapid tech changing era has paved the way for our agile technology to bridge the gap by unifying people, data, systems, and applications into the future. Our intellectuality parted ways with outdated traditional manual processes by systematizing and revolutionizing the way users effectively execute. We enable digital transformation by unlocking operational and process excellence in small, medium and large companies, such as service providers, telcos, public organizations and retailers.  Our versatile technology and ecosystem reduce clutter by dynamically converting transactions and processes from "Analog into Digital’ and we need passionate and enthusiastic professionals to make this happen! JOB DESCRIPTION We’re looking for a data-driven Digital Marketing Specialist to join our dynamic Growth Team in Athens. In this role, you will focus exclusively on managing marketing campaigns across multiple channels for the online booking services of our telco strategic partner. This role is ideal for someone who is eager to grow in performance marketing, content creation, and analytics. The successful candidate will be reporting to the Head of Revenue and will be responsible for:

• Executing and optimizing campaigns across Google Ads, Meta, and Display channels • Monitoring campaign performance and supporting reporting (CTR, CPA, conversions) • Creating content to promote our services through digital channels (ads, creatives, landing pages) • Collaborating with the CRM team of our telco strategic partner on acquisition initiatives • Collaborate with the Product team to ensure smooth user-flow functionality  • Preparing performance reports and insights for internal stakeholders • Understanding industry and market needs to improve targeting, responsiveness, and conversion rates