Digital Marketing Specialist

We are hiring a Digital Marketing Specialist for a full-time, on-site position. The role involves managing and optimizing digital marketing activities, including web analytics and online campaigns, with a strong focus on improving performance and reducing CPA (Cost Per Acquisition). Collaboration with the content team and regular follow-ups to ensure seamless campaign execution are key aspects of this role. Our company is rapidly expanding its digital presence, offering an exciting opportunity to contribute to a fast-growing e-commerce and retail ecosystem.

Key Responsibilities: • Develop and manage digital marketing campaigns to increase ROI. • Optimize campaign performance to reduce CPA. • Collaborate with the content team to ensure cohesive marketing strategies. • Analyze web analytics and use insights to refine strategies. • Create and maintain a content calendar and ensure timely execution. • Stay updated with digital marketing trends and implement best practices. • Coordinate with the customer service team to address comments and feedback. • Prepare performance reports and provide recommendations for improvement.