Director of Events & Program Management

HMSHost, Nunavut, Canada
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Director of Events & Program Mgmt

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With a career at HMSHost, you really benefit! We Offer

  • Health, dental and vision insurance
  • Generous paid time off (vacation, flex or sick)
  • Holiday pay
  • Meal and Transportation Benefits
  • *401(k) retirement plan with company match
  • *Company paid life insurance
  • *Tuition reimbursement
  • Employee assistance program
  • Training and exciting career growth opportunities
  • Referral program – refer a friend and earn a bonus

 

*Benefits may vary by position so ask your recruiter for details.

Advertised Compensation: $113,300.00 to $141,600.00 

Purpose: The Director of Events & Program Management leads strategy, planning, and execution of all North America trade conferences, industry events, and corporate event participation. This role works closely with Marketing & Communications, Business Development, and operational leaders to elevate Avolta’s visibility and partnerships across the travel F&B and retail landscape.

 

Essential Functions:

  • Develops and executes North America conference strategy, including trade shows, sponsorships, and industry events; manages all phases from concept to post-event analysis
  • Partners with Business Development to align conference participation with commercial objectives, growth targets, and partnership goals
  • Establishes and maintains brand standards and messaging across all event touchpoints, including booth design, presentations, collateral, and digital presence to position Avolta as a leader in travel F&B and retail
  • Identifies high value speaking roles, sponsorship opportunities, activations, and thought leadership platforms; secures participation and prepares leaders for maximum impact
  • Owns conference budget planning, forecasting, and management; tracks expenses against budget, reconciles post-event costs, and identifies savings opportunities while maintaining quality standards
  • Manages relationships with vendors, agencies, and third-party partners including exhibit fabricators, production partners, logistics vendors, and conference organizers; negotiates contracts and oversees delivery
  • Directs end-to-end event logistics including booth design, material production, shipping, staffing assignments, meeting agendas, and on-site execution
  • Develops post-event analysis framework to measure performance, ROI, lead generation, partnership outcomes, and brand impact; provides recommendations for continuous improvement
  • Prepares executive briefing materials, talking points, meeting agendas, and internal communications to support leadership participation and cross-functional coordination
  • Maintains centralized event and conference calendar with detailed tracking of commitments, deadlines, costs, and key contacts; provides cross-functional visibility and alignment across all business units and functional areas
  • Coordinates signature company initiatives including Hall of Fame recognition events, North America holiday celebrations and team-building events, and annual Avolta Day activities

 

Reporting Relationship: The Director of Events & Program Management reports to the Vice President of Marketing & Communications

 

Minimum Qualifications, Knowledge, Skills, and Work Environment:

  • Education and Experience: The combination of education and professional experience must exceed 8 years:

    • In a technical role: Requires 8 years of experience engaged in event, conference, or experiential marketing experience, preferably in a matrixed or multi-location organization  

      • A bachelor’s degree in a program related to the functional area can count for 3 of the eight-year requirement
      • An MBA or a master’s level degree in a program related to the functional area can count for an additional 2 years of the eight-year requirement
    • In the industry: 3-5 years of Hospitality, F&B and/or Retail experience

  • Specialized Skillset/Competencies/Traits:

    • Proven experience leading large-scale conferences, trade events, or experiential activations from concept to execution
    • Exceptional project management and organizational skills; ability to manage multiple complex events simultaneously
    • Excellent written and verbal communication skills, including the ability to prepare executive-level content
    • Strong financial and vendor management experience, including budgeting and negotiation
    • Proficient in Microsoft Office Suite; familiarity with project management software preferred
    • Business acumen and also has the mindset required to understand the long-term implications of event and conference planning and to advance the organization’s goals
    • Demonstrated history of understanding the needs of the business, stakeholders, the employee population and individual circumstances
    • Demonstrated history of creating and maintaining positive work environments
  • Location/Travel:

    • This role is based at the North America Support Center in Bethesda, MD
    • This role requires travel up to 40%, including extended days surrounding major conferences

 

 

Nearest Major Market: Washington DC

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