Director, Brand Management & Marketing

ABOUT US: Farmacy is a clean beauty brand super charging farm-fresh ingredients with gentle actives to support healthy skin results today, while preserving skin’s vitality for the future.

ABOUT THE ROLE: The Director, Brand Management & Marketing will serve as a steward of the Farmacy brand, helping to shape its long-term vision while driving integrated marketing strategies that accelerate growth, strengthen brand equity, and deepen consumer engagement. You'll lead the development of compelling brand campaigns, innovation launches, and go-to-market strategies while partnering cross-functionally with Product Development, Digital, Sales, Creative, Operations and Finance, to bring the brand to life across every consumer touchpoint. This is a highly collaborative leadership role for someone who thrives at the intersection of strategy, creativity, and commercial performance, with a passion for building iconic brands and delivering meaningful business results. This role will report to the Sr. Director of Marketing, and have people manager responsibilities.

KEY RESPONSIBILITIES  Brand Management  • Serve as the cross-functional brand steward, ensuring consistency across all consumer touchpoints, including Digital, Consumer, Sales, Operations, Finance and Product Development. • Support Sr. Director in development of long-term & short-term brand strategies to accelerate Farmacy’s growth and exceed our objectives. Work closely with cross-functional partners to successfully execute these strategies • Support development of marketing calendar and program classifications (Budget Planning) • Continuously evaluate brand health through consumer insights, market trends, competitive activity, and business performance to identify growth opportunities and potential risks. • Develop strategic recommendations to strengthen brand equity, increase consumer engagement, and accelerate market share growth. • Identify opportunities to improve cross-functional ways of working, driving operational excellence across the end-to-end marketing process. • Influence cross-functional teams to ensure alignment against brand priorities, timelines, and business goals.

Brand Storytelling - 360 Campaign & Activation Management  • Lead and oversee the development of brand, franchise & product-level campaign concepts, supporting key business objectives  • Lead and oversee the development of all campaign briefs - owning the cross-functional relationships and communication  • Lead and oversee the development of strategic Go-To-Market drivers within the context  • Lead and oversee the end to end go-to-market campaign process, planning & communication   • Oversee recaps & launch post-mortems  • Work with Copywriters to reflect the brand voice

End to End Strategic Product Strategy & Assortment Management - NPD & Existing Portfolio  • Manage innovative product development + pipeline strategy in support of Farmacy’s strategic direction and priorities • Oversee the development of key new product development building blocks (e.g. insights, SOP) • Lead and oversee new product messaging, claims development + educational support • Identify white space opportunities 

Retailer + Promotional Support • Develop and execute detailed calendar of product marketing and promotional programs, including sampling plan to drive recruitment • Partner closely with Sales and key retail partners to develop global strategies that support the core business + accelerate new product launches • Support promotional marketing activities (kits & sets, merchandise strategy)

Day-to-Day Business Management • Prepare and support presentations for management meetings • Own budget management for key marketing spend buckets • Conduct competitive analysis to learn from industry trends in sales, new product development, competitive activations • Leverage real-time campaign KPIs to inform decisions and drive strategic, efficient spend investments for maximum ROI • Manage and develop your direct report(s), strategically delegating assignments, managing workload, and supporting career growth and development