Director, Marketing & E-Commerce

About us Love, Bonito is Southeast Asia’s leading womenswear brand, built with a mission to empower women to find confidence through style. Incorporated in 2010 in Singapore, we’ve since grown from a humble online startup into a multi-channel business with over 20 stores and counting across Asia and a thriving online presence. For the next decade, we are looking to expand through new categories, markets, wholesale partnerships, and brand acquisitions. We are evolving into a next-generation regional consumer group — one that blends heart with performance, and creativity with technology. At our core, we’re a team of builders, dreamers, and doers who believe culture is more than words on a wall — it’s how we show up every day. We move fast, stay curious, and take bold bets on ideas and people we believe in. Here, you’ll find a community that challenges you to grow, trusts you to lead, and celebrates you for being you. Together, we’re shaping the future of Asian brands — from right here in Southeast Asia, to the world. 

Why join us? At Love, Bonito, you’ll do more than just a job — you’ll help build a movement. We’re creating an organization that’s lean, bold, and full of heart — where every person has the space to make an impact. Here’s what you can expect:

• Purpose with performance: We’re building a world-class Asian brand that competes globally. We hold ourselves to high standards and operate with purpose, integrity, grit and excellence. Join us if you take customer service excellence seriously and are passionate about creating real impact!

• Growth that’s real: We are known to be incredibly dynamic and fast-paced. You’ll be expected to learn fast, stretch beyond your comfort zone, and work alongside people who challenge and support you in equal measure. Don’t join us if you’re looking for a comfortable, fully structured setup, but do join us if you’re excited to build, shape, and make an impact together! • Culture at our core: If you’re looking for a no-corporate-BS environment, you’ll fit right in. We lead with empathy, celebrate individuality, and believe that great work comes from trust, not titles. We believe in teamwork and effective collaboration - because when we run together, we go further. If this speaks to your values, come join us and be part of #TeamLB!

Join us as we redefine what it means to build an enduring global consumer group.

The role You'll own our global marketing engine — from brand awareness to revenue growth to turning customers into lifelong advocates. As part of our leadership team, you won't just lead a function; you'll help co-create our culture. You partner directly with the CEO on brand direction, strategy and high impact decisions.

1. Revenue & Customer Growth • Own end-to-end e-commerce revenues and profitability across all markets • Drive full-funnel growth — optimise channel mix, reduce CAC, improve LTV • Partner with Retail to drive omni performance, market awareness, and store traffic

2. Commercial Calendar & Campaign Discipline • Lead the annual and monthly commercial calendar — fewer, bigger, higher-impact campaigns • Ensure every campaign has a clear objective, defined hero products, and measurable ROI

3. Product Marketing & Brand • Partner with Merchandising to identify hero products and shape compelling go-to-market narratives • Oversee creative output — distinctive, consistent, and commercially effective • Ensure product stories convert from awareness to sell-through

4. Growth & Customer Insights • Scale CRM, paid, SEO, and emerging channel capabilities across all markets • Drive repeat purchase and LTV through lifecycle and retention strategies • Leverage AI and automation to drive efficiency — what can be automated, should be

5. Team & Operating Model • Lead Global Marketing — Brand, Creative, Growth, E-Commerce — and Regional Marketing teams • Create clarity, reduce burnout, and raise the bar on operating discipline across the function

What success looks like in 6 months • Strong e-commerce growth with improving efficiency — CAC down, ROI up • Clear, disciplined commercial calendar followed by all markets • Consistent brand execution globally with measurable sell-through impact • Focused, accountable, high-performing team with low attrition

What sets you apart • Turn data → insight → action → execution, fast • Ruthless prioritisation — kill weak ideas, scale winners • Low ego, high ownership — co-creates, doesn't dictate

Who will not be a fit • Pure brand or pure performance profiles — this role requires both • Too high-level with low execution — hands-on leadership is non-negotiable • Requires large teams, long timelines, or a big ego to operate

How we work • Clarity over complexity • Fewer, bigger bets • Hands-on, accountable leadership • Open challenge, fast decisions

Why join us? • Evolve a leading Southeast Asian womenswear brand into a global leader • Shape growth across markets and channels with full P&L ownership • Partner with the CEO on brand direction and high-impact decisions