Fortis Media - Senior Performance Marketing Specialist

Ready to own high-performing paid media campaigns in regulated markets? Apply now! €3,500–€4,500/month | Full-time | EET Time Zone At Fortis Media, we specialize in performance marketing for complex and highly regulated industries, including iGaming, gambling, sports betting, and other challenging verticals. 

We work with ambitious brands that need more than standard advertising approaches, managing large media budgets, sophisticated advertising infrastructures, and campaigns that require strategic thinking, technical expertise, and constant adaptation. We're a team that values ownership, initiative, and practical problem-solving. We believe great performance marketing comes from combining data, creativity, and collaboration.  As we continue growing, we're looking for people who want to make a real impact, improve how things are done, and become a core part of a close-knit team that genuinely enjoys working together. We’re looking for a Senior Performance Marketing Specialist. We're looking for an experienced performance marketer who can confidently take ownership of paid media strategy and execution across multiple client accounts. You'll thrive in this role if you're a proactive problem-solver who enjoys working directly with clients, making informed decisions, and finding innovative ways to improve campaign performance while contributing to the growth of the agency. In this role, you will: 🚀 Develop client-specific paid media strategies and lead end-to-end campaign delivery across Meta, TikTok, and other relevant channels 📊 Build campaign structures, audience strategies, budget plans, and testing roadmaps 🧪 Run and measure A/B tests to improve campaign performance and achieve campaign goals 📈 Monitor live campaign performance and implement data-driven optimizations across targeting, creatives, placements, bids, and budgets 🔍 Interpret campaign data into actionable insights, recommendations, and optimization plans 🎯 Ensure accurate conversion tracking, campaign measurement, and forecasting processes 📋 Lead reporting and forecasting while turning performance data into clear next steps 🎨 Advise on creative direction based on campaign performance, platform best practices, and business objectives 🤝 Collaborate with the Digital Account Strategist to support client success and account growth ⚡ Make proactive pivots to campaign strategy based on performance data, market trends, and expertise 💬 Participate in client meetings and support proposals or sales conversations  ⚙️ Improve internal processes, SOPs, reporting systems, and workflows 📝 Contribute expertise to proposals by defining realistic scopes and effective solutions for prospective clients This is a full-time remote role working 8 hours per day. Our team operates on EET (Vilnius, Lithuania) time, with the workday typically starting before 10:00 AM Lithuanian time.

You'll report directly to Gabriele Meliunaite-Ruzge, our Operations Manager. Gabriele is passionate about building efficient teams, creating smooth processes, and helping people succeed in their roles. Fun fact: she has a tradition of collecting Christmas tree ornaments from different countries 🎄, making every holiday season a collection of memories from around the world.