General Manager (Manufacturing)

Reporting to: The Managing Director/CEO Job Purpose: To enhance corporate objectives by providing direction for the business to operate as a competitive, efficient, and commercially relevant manufacturing operation. Key ResponsibilitiesBusiness Turnaround & P&L Ownership •       Lead the operational and financial turnaround of the Company — restore volume, margin, and profitability •       Establish clear performance baselines, a credible recovery roadmap, and measurable milestones for the Group CEO •       Take full accountability for the Company's P&L, including revenue, cost of goods, gross margin, and EBITDA •       Develop and execute a 2-year transformation plan with clear phasing, resource requirements, and returns  Manufacturing Excellence & Cost Transformation •       Drive significant improvements in yield, waste reduction throughput, and cost per unit across all product lines •       Implement lean manufacturing principles and a continuous improvement culture across the factory floor •       Maximise utilisation of installed capacity •       Introduce rigorous production planning, maintenance discipline, and downtime reduction programmes  Workforce & Culture Transformation •       Lead effectively, establishing discipline, accountability, and a performance-based culture without destabilising industrial relations •       Diagnose and restructure the supervisory layer, particularly in production: replace, retrain, or restructure as the situation requires •       Introduce clear performance management systems at every level — from the shop floor to senior management •       Build a culture that values data, transparency, and continuous improvement over entrenched habits  Data, KPI Discipline & Systems Adoption •       Implement a robust KPI framework covering production output, quality, cost, yield, and downtime — with real-time visibility •       Drive adoption of digital tools and reporting systems, overcoming organisational resistance to data-driven management •       Establish a cadence of daily, weekly, and monthly performance reviews anchored in operational data  Commercial Alignment •       Work closely with Group commercial teams to align production schedules with market demand and customer service level commitments •       Improve manufacturing responsiveness to demand signals, promotional activity, and new product introduction •       Support the Group's innovation agenda — enabling new product development through flexible and efficient production capabilities  Strategic Planning & Capital Stewardship •       Identify opportunities for cost reduction, product rationalisation, and export growth support within the Company's manufacturing portfolio •       Manage capital investments responsibly — prioritising initiatives with the clearest operational and financial returns •       Represent the Company at Group leadership level, contributing to broader strategic conversations on manufacturing, procurement, and commercial strategy