Global Group Product Manager

Company's Profile: APIVITA is a pioneering Greek company that has been producing innovative natural cosmetics since 1979. APIVITA products provide safe and effective care protection and natural beauty solutions for the face, body, and hair, derived from bee products and the powerful Greek flora. Since 2017, APIVITA has been a member company of the PUIG Group and has a worldwide distribution and presence in more than 50 other countries, such as France, Taiwan, Russia, Hong Kong, Cyprus, Romania, Belgium, Portugal, Croatia, China, Thailand, South Africa, Ukraine, Bulgaria, Ireland, Malta, United Kingdom, Hungary, Italy, Norway, etc. At APIVITA, we share a vision for sustainable development, and we conduct our business with the utmost respect and love for nature and mankind. We, therefore, seek people with an outstanding ability to communicate the APIVITA brand philosophy and values and effectively promote and sell its products and services. Follow the link to find out more information: www.apivita.com

Job Purpose: The Group Product Manager is responsible for driving category growth through the development of marketing strategies, innovation plans, and new product launches, ensuring brand consistency, market relevance, and successful execution across assigned categories.

Responsibilities/Results: The job holder: • Owns the global marketing strategy and 3-year innovation roadmap for assigned product categories, defining category growth opportunities and ensuring alignment with overall business objectives and brand strategy.

• Leads and drives global innovation initiatives and product portfolio strategy, providing strategic direction for new product concepts, launches, and lifecycle management. • Owns the development of strategic campaign platforms and key communication assets, including visual identities, TV commercials (TVCs), and integrated marketing initiatives, presenting recommendations to senior management. • Acts as the category leader and key point of contact for internal and external stakeholders, ensuring alignment across markets, commercial teams, partners, and cross-functional teams to successfully deliver category objectives. • Analyzes consumer insights, market trends, competitive landscape, and category performance to identify growth opportunities and drive strategic recommendations for assigned categories. • Leads, coaches and develops the Product Management team, setting priorities, fostering collaboration and ensuring the successful delivery of category objectives, innovation projects and talent development plans.