Go-to-Market Lead - Marketing, Sales Operations & Partnerships

About INAIT INAIT is a Swiss deep-tech AI company headquartered in Lausanne, building on more than 20 years of scientific research to develop a differentiated class of artificial intelligence. We are now in commercialization-scaling mode, focused on AI forecasting, and accelerating our go-to-market through a strategic partnership with Microsoft that covers joint product development, co-selling, and Azure-based deployment.  About Future Complete Future Complete is INAIT’s API-first forecasting platform. We build self-service forecasting models that deliver rigorous predictions in fast-moving environments, across multiple verticals. We have run a series of successful proofs of value with target customers and are now in the pilot phase, finalising our product-market fit ahead of a significant scale-up. Our partnership with Microsoft is opening commercial opportunities that exceed our current go-to-market capacity, and this role exists to close that gap.  The RoleThis is a founding go-to-market position. You will not be stepping into an existing playbook — you will be defining it.  You will be our first dedicated go-to-market hire. The scope is intentionally broad, and over time you will help us identify which functions should become standalone roles as the company grows.  This is a hybrid role based in Lausanne, Switzerland (2 days/week in office), or fully remote within Europe with working hours overlapping CET and occasional travel to Lausanne and customer/partner sites. Marketing (approximately 40%)  • Own positioning, messaging, and the company website. 

• Lead the content function: case studies, product launches, blog content, LinkedIn, newsletters. 

• Plan and execute campaigns, including webinars, events, and selective paid acquisition. 

• Build and operate the demand-generation funnel from first touch to qualified opportunity. 

Sales and CRM operations (approximately 30%)  • Select, configure, and run our CRM (HubSpot or equivalent). Maintain pipeline hygiene, dashboards, and reporting. 

• Qualify inbound leads, conduct early discovery calls, and pass qualified opportunities to the founders or account leads. 

• Take on a growing share of the sales motion as we identify what works. 

• Develop the foundational sales playbook: ideal customer profile, talk tracks, objection handling, and pricing collateral. 

Microsoft partnership (approximately 20%)  • Serve as the day-to-day point of contact with our Microsoft partner team. 

• Manage co-sell, marketplace, and joint go-to-market activities. 

• Identify and execute co-marketing opportunities, including joint webinars, case studies, and events. 

• Ensure that Future Complete is well represented within the Microsoft ecosystem. 

Other go-to-market activities (approximately 10%)  • Customer marketing, references, light competitive intelligence, and the operational work that connects product and market.