Google Ads Specialist | Remote | LATAM Only | 83162

About Us – Remote Talent LATAMAt Remote Talent LATAM, we connect top-tier Latin American professionals with fast-growing U.S. companies looking for exceptional remote talent. We partner with companies that move fast, value ownership, and care deeply about performance, collaboration, and long-term growth. About the ClientOur client, is a high-performance digital agency and advisory firm focused on helping mid-market brands and private-equity portfolios grow revenue, improve profitability, and strengthen their digital presence. Operates in a fast-paced, results-driven environment where innovation, accountability, and execution are highly valued. Their culture is built around ambitious problem-solvers who think like owners and constantly push for world-class results. About the RoleOur client is looking for a highly analytical and performance-driven Google Specialist (Paid Search) to join their growing media team. This role is ideal for someone who thrives in high-budget, high-impact environments and loves optimizing campaigns for performance, scale, and ROI. You will own the strategy, execution, and optimization of Google Ads campaigns focused heavily on lead generation. The ideal candidate understands how to balance data, creative testing, audience intent, and budget allocation to drive measurable business growth. This is a highly execution-focused role where attention to detail, speed, and proactive optimization are critical. Key ResponsibilitiesPaid Search Strategy & Execution• Build and execute full-funnel Google Ads strategies focused on lead generation and conversion efficiency • Manage high-budget paid search campaigns with monthly spends exceeding $80K • Launch, optimize, and scale Search, Performance Max, and remarketing campaigns • Continuously improve campaign structure, targeting, bidding strategies, and audience segmentation

Optimization & Performance• Monitor and optimize campaigns toward CPL, CPA, MQL, SQL, and ROAS goals • Conduct keyword research, search intent analysis, and audience mapping • Develop and test ad copy, extensions, and creative variations to improve CTR and conversion rates • Analyze campaign performance and surface actionable insights to improve efficiency and scalability

Tracking & Analytics• Ensure accurate conversion tracking and attribution across campaigns • Work with tools such as Google Tag Manager and GA4 to validate data accuracy and reporting • Build reports and communicate campaign performance clearly to internal stakeholders

Cross-Functional Collaboration• Collaborate with creative, strategy, and account teams to align campaign execution with business goals • Stay updated on Google Ads platform changes, automation features, and beta opportunities • Contribute ideas and recommendations that improve overall paid media performance