8+ years of B2B growth, demand generation, or performance marketing experience, ideally in high-growth technology or subscription businesses.
6+ years of deep, hands-on experience leading paid marketing across channels, including Paid Search, Paid Social, Programmatic, and Affiliate, at both an operational and strategic level.
A track record of launching, scaling, and optimizing B2B paid programs at significant budget levels with clear impact on qualified demand, pipeline, or revenue.
Experience marketing across self-serve, product-led, and sales-assisted journeys and adapting programs for SMB, mid-market, and enterprise segments.
Experience partnering closely with Sales, GTM, product marketing, lifecycle, and marketing operations to build integrated acquisition programs.
Strong analytical and measurement skills across experimentation, incrementality, attribution, lead and account quality, pipeline, and unit economics.
Experience working with CRM, marketing automation, intent, attribution, and BI systems to connect media signals to downstream business outcomes.
Experience scaling B2B programs internationally, including localization and alignment with regional market dynamics and sales motions.
Excellent stakeholder management and communication skills, a test-and-learn mindset, and comfort operating in fast-moving environments and adopting AI-enabled workflows.