8+ years of consumer growth, acquisition, or performance marketing experience, ideally for a scaled global technology, marketplace, subscription, or mobile product.
6+ years of deep, hands-on experience leading paid marketing across channels, including Paid Search, Paid Social, Programmatic, and Affiliate, at both an operational and strategic level.
A track record of scaling consumer paid programs at significant budget and audience levels while delivering measurable acquisition and long-term value outcomes.
Substantial experience leading international consumer marketing across multiple regions, languages, and levels of market maturity.
Strong understanding of consumer behavior, segmentation, creative strategy, localization, and the relationship between paid media and the end-to-end product experience.
Strong analytical and measurement skills, including experimentation, incrementality, attribution, cohort quality, retention, monetization, and LTV/CAC.
Experience partnering with product, engineering, data science, lifecycle, brand, creative, finance, and regional teams to build durable growth systems.
Demonstrated ability to balance global scale with local relevance, including adapting audiences, messaging, creative, and channel mix to market-specific needs.
Excellent stakeholder management and communication skills, a test-and-learn mindset, and comfort operating in fast-moving environments and adopting AI-enabled workflows.