Growth Content Associate (SEO/GEO)

This role combines two core elements: writing content our future members love (clear, helpful, human) and architecting the systems to scale it (AI workflows, multi-market processes, repeatable frameworks) across four markets with different regulations and cultural contexts. You'll also become the guardian of Alan's tone of voice, ensuring brand consistency as we scale.

Key missions include:

Write and optimize SEO/GEO content at scale

• Write and optimize content, landing pages for search engines that generates non-branded traffic and self-serve conversions
• Research keywords, analyze search intent, and identify content opportunities using SEMrush, Google Search Console, and Ahrefs
• Uncover what people write in LLMs (ChatGPT, Perplexity) and write GEO-led content that drives AI mentions and contracts
• Identify and cover topics our members care about: wellness at work, preventive health advice, navigating insurance complexity

Build and run AI-powered content workflows

• Use and build Dust agents (our internal AI platform) to automate research, generate first drafts, and optimize content without sacrificing quality
• Experiment with LLMs (Claude, ChatGPT, Perplexity) for content production, localization, and optimization

Plan & scale our organic growth across new markets and mediums

• Track and report on organic performance KPIs (rankings, citations, traffic, conversions) and iterate based on data
• Contribute to the channel’s vision to position Alan as a category leader in health insurance through strategic content
• Work with local market teams to ensure content is accurate, compliant, and resonates
• Partner with Demand Gen, Thought-Leadership teams to own growth-led projects (community channel, performance-driven guides)

⭐ What makes this role exciting to start your career ⭐

• Learn AI-driven content at scale: You'll get hands-on on AI agent creation (Dust workflows), SEO automation (Semrush), and AI-powered content production
• Work at the intersection of content, AI, and health: This role evolves rapidly with the AI landscape. You'll experiment with cutting-edge tools and help define what AI-assisted content looks like
• Shape organic growth at Alan: Arrive at the perfect moment as we shift from reactive to proactive, data-driven SEO strategy
• Multi-market impact from day one: Your work will directly influence Alan's expansion across our four markets
• Join a fast-growing team: Work alongside Marketers, Designers, and Engineers in a multidisciplinary crew
• High autonomy: Build systems, ship content, and see the direct impact of your work
• Own it from day one: Within your first weeks, you'll own Alan's organic content strategy, calendar, production, and distribution
• Grow into a content expert: Grow your ownership to become the guardian and architect of Alan's tone of voice across all channels
• Mission-driven: Help people understand and access better health insurance, contributing to Alan's vision of helping everyone live in good health to 100

What’s the development plan for this role:

• After 6 months: You show significant ownership on content creation and tools ramp-up, translating into strong early signals: non-branded traffic growth and conversion uplift
• After 1 year: You grow your organic growth expertise in international markets and partner with diverse teams to find new mediums and techniques for organic growth, non-brand authority, and self-serve conversions.

⭐ If you have some of the following, you may be a great fit ⭐

Experience & Skills:

• At least 1 year of growth or content marketing experience, ideally in a tech or scale-up environment (internships or apprenticeships do count as experience!)
• Languages: Fluent in French and English (mandatory)
• Strong writing skills: You can write clear, engaging content across formats (blog posts, guides, landing pages)
• Ability to write content that performs: You don't just write well, you can demonstrate how your content generated measurable business impact (organic traffic, rankings, conversions)
• AI-curious and hands-on: You already use AI tools (ChatGPT, Claude, etc.) in your content workflow and want to push further
• Data-informed: You track what you ship, and iterate based on what data tells you
• Operational rigor: You can produce at volume while maintaining output quality
• Fast learner: You're eager to grow your AI-driven content

Nice-to-Have:

• SEO knowledge: keyword research, search intent analysis, on-page optimization (+ tools like SEMrush, Google Search Console)
• Experience in regulated industries (fintech, healthtech, insurtech) where you need to be creative within constraints
• Previous use of AI agents or content automation tools (Dust, Claude, GPT)
• Interest in health, insurance, or wellness topics (previous knowledge is a strong bonus)

For this role we are targeting a B0-B1 level range.

🌍 How we work

• Location: You must be legally eligible to work in France, Belgium, or Spain.
• Remote work: We offer remote work flexibility, but we value in-person collaboration

🎯 Important note: we hire people, not roles.

If you're excited about this opportunity but don't check every box, we'd love to hear from you. Everyone, no matter how underrepresented, should feel free to apply, as it can only bring learnings or success.

If you identify yourself as a woman: Did you know that research shows women often apply only when meeting 100% of requirements?

Remember, this is just a guide, not a checklist. We'll be thrilled to receive your application!

🔖 Check out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info.

You want to know more about Alan?

• 🙌 Perks & Benefits: Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers.
• 🤘 A strong culture: People joining Alan are often surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work