Growth Manager - Francophone Africa

NALA France
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This is not a "headquarters" role. You will be in the communities, at the events, and on the streets where our customers live and work.

🎯 Your Responsibilities

  • Field Execution: Spend 60%+ of your time "on the ground." This means organising pop-up events at community hubs and building a network of local "Agents of Growth."
  • Local Partnerships: Identify and sign partnerships with local French-African businesses, grocery stores, and community leaders who act as trust gateways.
  • Hyper-Localised Growth: Tailor our messaging to the specific cultural nuances of the Senegalese, Ivorian, and Cameroonian diaspora in France.
  • Feedback Loop: Be the eyes and ears for our Product team. Why is a user in Paris struggling with the app compared to a user in London? You find out and fix it.
  • Manage to Targets: Achieve key performance indicators, specifically target user numbers, while operating within CAC constraints.
  • Reporting & Analysis: Monitor, analyse, and report on all growth metrics, providing data-driven insights to the P&L Lead.

🔥 Must-have requirements

  • 4+ years of "Guerilla" Growth: You’ve scaled a consumer product by actually talking to users. Fintech or high-velocity logistics experience is a huge plus.
  • Native French & Fluent English: You can switch between a boardroom in London and a community meeting in Seine-Saint-Denis without missing a beat.
  • High Mobility: You are excited about travelling across France and occasionally to West Africa to align the "Send" and "Receive" sides of the corridor.
  • Analytical Ownership: You know your CAC, your retention rates, and exactly which zip codes are driving the most volume

✅ Success in the role looks like

30-Day Metrics

  • Acquire 300+ new users through digital or offline channels, with CAC aligned to corridor payback thresholds.
  • Launch 2 performance-driven campaigns (1 digital, 1 offline) with clear attribution and conversion tracking.
  • Activate 2–3 local ambassadors or partners with a defined user acquisition target (e.g., 50+ users/month per ambassador).

60-Day Metrics

  • Deliver 1,000+ cumulative new users across all acquisition efforts, maintaining CAC within acceptable corridor benchmarks.
  • Scale 1 proven acquisition channel to consistently deliver ≥100 new users/month, with payback period aligned to LTV:CAC targets.
  • Establish a working growth loop (e.g., referral or ambassador program) that contributes ≥25% of monthly user acquisition and shows potential for efficient scale.

90-Day Metrics

  • Drive 2,500+ total users acquired via owned efforts, with CAC improving month-over-month and a stable LTV:CAC ratio.
  • Own at least 1 fully operational growth loop, delivering weekly user acquisition with minimal incremental spend (e.g., scalable WhatsApp funnel or event-to-referral engine).
  • Generate data-backed growth insights that drive a product, positioning, or GTM iteration specific to the corridor.

➡️ Interview Process

You will need to first submit your application through our ATS Workable. If successful, you will be selected for our interview process, which has the following stages:

  • [30 Mins] - Talent Screen

    • An initial conversation to align on your background, trajectory, and why NALA’s mission to build for the "Next Billion" resonates with you.

  • [1 Hour] - Technical Problem Solving

    • A deep-dive session with the Hiring Manager centered on a live, role-specific growth challenge.
    • We don't care about generic theory; we want to see how you navigate the fragmented payment landscapes and liquidity constraints inherent to African markets.

  • [1 Hour] - The Bar Raiser

    • A final-stage interview with Nico, COO & Co-Founder
    • This is a high-level assessment of your leadership potential, cultural alignment with our "Customer First" philosophy, and your ability to scale within a company that has grown 120x since 2022.

⭐️ Benefits

  • 27 Days Off Plus UK Bank Holidays: Take the time to decompress. Working at a startup is hard!
  • Birthday Leave: Celebrate your special day with a bonus day off to take off in that month.
  • Enhanced Parental Leave: We offer 16 weeks of full pay for the primary caregiver and 4 weeks of full pay for the secondary caregiver (After a 6-month probationary period)
  • Enhanced Pension: Salary sacrifice pension scheme via Penfold giving you flexibility and control on how you save for your future!
  • Global Workspace: Get access to WeWork locations worldwide.
  • Learning Budget: Fuel your growth with $1000 annually for learning and development.
  • Sarabi: Themed snacks and Friday lunch focused on building great working relationships with the team.
  • Monthly Socials: Join fun social events every month for great times.
  • Free Coffee: Enjoy barista-style coffee at your fingertips.
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