Growth Marketing Lead

🚀 Join Sanction Scanner as Growth Marketing Lead Sanction Scanner — 3x Deloitte Fast 50 Winner — is an AI-powered RegTech company helping 800+ financial institutions worldwide with sanctions screening and AML compliance. We're looking for a Growth Marketing Lead to own our growth marketing function end-to-end and build the growth engine that takes us to the next stage. This is a growth-first role. You'll own the full funnel — from how prospects find us to how they convert, expand and stay. Reporting directly to the CEO, you'll turn marketing into a predictable, measurable growth machine across Europe, MENA and US. This is not a strategy seat, you will build, ship and scale the growth engine yourself, then grow a team around what's working. We move fast, we ship often, and we don't wait for perfect, we iterate toward it. You will own every channel that touches pipeline: inbound, outbound, content, events, webinars, paid, SEO, web, lifecycle and our freemium launch. If you think in funnels, run weekly experiments, and obsess over CAC, LTV and pipeline, keep marketing.

🌟 Why You'll Love Working with Us • Real Impact: Every campaign, every experiment, every dollar you spend will move the needle on a company scaling globally in financial compliance. • Own the Full Funnel: Acquisition, activation, conversion, retention — the whole stack is yours. No silos, no waiting on other teams. • Direct Line to Strategy: Report to the CEO and shape GTM strategy, positioning, and how we grow across markets. • Build Your Team: Start hands-on, then grow a high-performing marketing team around you as pipeline scales. • Budget to Win: You'll have the resources to test, scale what works, and kill what doesn't — fast. • Fast-Paced & Hustle-Driven: We value builders who take initiative, move fast, and get things done. No bureaucracy, no waiting around — just impact.

📋 What You'll Be Doing

• Own growth, 360°. Build and scale the full growth engine across inbound, outbound, paid, SEO, content, email, events, web and lifecycle. Pipeline, CAC, LTV, and funnel conversion are your scoreboards. • Run inbound. Turn organic content, SEO, GEO and the website into a compounding lead-gen channel. Own the blog, landing pages, gated assets (whitepapers, reports, guides) and conversion paths. • Run outbound. Partner with sales to build outbound sequences, ABM plays and target-account campaigns that open doors inside our ICP. • Launch and scale new GTM initiatives. Own the GTM initiatives — acquisition, activation, MQL → SQL conversion and lifecycle nurture. • Plan events & webinars. Build industry events, regional roundtables and webinars that generate pipeline and build authority with compliance leaders. • Publish thought leadership. Whitepapers, research reports, blogs, case studies, LinkedIn, content engineered to rank, convert and earn trust in a regulated buyer's world. • Drive demand. Build and execute integrated campaigns that generate qualified pipeline across Europe, MENA and US. • Run experiments. Design, launch, and measure growth experiments weekly. Double down on what works, kill what doesn't, move on. • Own content & SEO. Turn content into a compounding growth channel — blog, LinkedIn, case studies, thought leadership — all engineered for search and conversion. • Track the market and competition. Run continuous competitor analysis — positioning, pricing, messaging, content, paid plays, share of voice and product moves. Translate insights into sharper messaging, better campaigns and proactive plays that win deals. • Measure everything. Set up the reporting, dashboards, and attribution to know exactly what's driving pipeline — and act on it fast. • Partner with sales. Work closely with the sales team to align on ICP, messaging, and pipeline generation — and make sure every MQL converts. • Shape the brand. Define how we look, sound, and feel — because in B2B, brand is the quietest but most powerful growth lever. • Build the team. Start hands-on, then hire and grow a marketing team as pipeline scales.