Growth Marketing Manager - Contractor

About Integrant For 34 years, Integrant has designed and delivered advanced, business solutions for U.S. enterprises in biotech, medical devices, manufacturing, finance, and related highly regulated industries. Our teams are experts in traditional web and mobile applications, AI/HPC infrastructure support, data engineering, predictive AI, machine learning, and Agentic solutions. We build long-term partnerships—two-thirds of our customers choosing to partner with us 5+ years—by solving mission-critical problems with rigor, empathy, and measurable outcomes.

Role Overview  Contract | 6+ months At Integrant, we are looking for a strategic Growth Marketing Manager - Contractor who can design, optimize, and guide email marketing initiatives end-to-end — with a strong focus on B2B strategy, segmentation, and U.S. compliance.  This role is not execution-only. We are looking for someone who can define what should be done, why, and how, while being capable of executing when needed. 

 Key Responsibilities 

1. Strategy & Planning (Top Priority)  • Define email marketing strategy aligned with business goals (lead generation, sales, retention, onboarding, upsell, reactivation)  

• Identify target audiences, messaging approach, and campaign timing  

• Integrate email into broader sales and marketing workflows  

• Provide data-driven recommendations to improve performance and efficiency  

  2. Segmentation & Data Quality  • Design and maintain high-quality audience segmentation frameworks  

• Define targeting logic, exclusions, and lifecycle segmentation  

• Ensure proper opt-in/opt-out flows and database hygiene  

• Build scalable approaches for B2B email targeting (smaller, high-value audiences)  

  3. Execution Oversight & Optimization  • Oversee campaign execution, A/B testing, and performance tracking  

• Analyze campaign data and recommend continuous improvements  

• Guide implementation of automation and lifecycle journeys  

• Support future adoption of AI/agent-driven workflows  

  Compliance (Critical)  • Ensure full compliance with U.S. email regulations (CAN-SPAM and related laws)  

• Apply best practices across platforms (e.g., Gmail policies, consent rules)  

• Maintain strict adherence to data privacy and communication standards