Growth Marketing Sr. Specialist

• Develop full-funnel growth and demand-generation plans aligned with annual priorities and campaign objectives. • Define target audiences, channel mix, budgets, testing plans and campaign roadmaps across KSA, UAE and Egypt. • Own performance across paid media, email, web, SEO, retargeting, webinars, events and always-on journeys. • Set and track MQL, conversion, cost and funnel performance targets with key marketing stakeholders. • Manage media and agency partners, ensuring delivery, quality, spend and performance against agreed SLAs. • Own HubSpot Marketing Hub as the core marketing activation and automation platform. • Ensure effective integration and lifecycle governance between HubSpot and Microsoft Dynamics. • Build and optimise segmentation, lead scoring, routing, nurture journeys, forms, UTMs, dashboards and attribution. • Lead A/B testing, landing-page optimisation, data hygiene, QA and regular campaign performance reviews. • Leverage AI and automation tools to improve analysis, reporting and scalable campaign operations while maintaining data quality and control.